As of 1 July 2017 there are no longer any products in our New World stores containing microbeads!

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The tiny beads of plastic used in many skin cleansing products find their way into drains and ultimately the marine environment where they fail to break down or are consumed by marine life. Going microbead free was an important step to take in helping ensure our waterways and marine animals life are in better shape. 

It’s just one of the many initiatives we’ve put in place at New World to reduce our footprint alongside soft plastics recycling, 100% recyclable meat trays and offering re-usable shopping bags.  It’s exciting that we announced this initiative on this year’s World Oceans Day and we invite you to join with us and #savethesea