In addition to the distinction of an award that recognises quality on the same international scale as other wine competitions, the Top 50 Gold medal-winning wines under $25 get national distribution in New World supermarkets. This means extensive brand exposure through active in-store promotion and comprehensive marketing activity for the awards’ six-week promotional period.
This is the only wine competition in New Zealand that sees a measurable uplift in sales for top wines as a direct result of winning medals. Any winery with wines fitting the entry criteria can enter this show. You don’t need to be an existing supplier to New World or Foodstuffs to enter the competition – new suppliers are very welcome and positively encouraged!
Jim Harré will chair our independent panel of 15 expert wine judges and 8 associate judges over three days of judging. Our judges have a vast and impressive range of experience and include Simon Fell (Thornbury), Ben Glover (Zephyr Wines), Cameron Douglas MS (Wine Consultant and Educator), Dr Rebecca Deed (Wine Lecturer and Researcher), Terry Copeland (NZ Young Farmers, Wine Consultant), James Rowan (West Brook Winery), Jack Glover (Accolade Wines) and Olly Masters (Misha’s Vineyard, Tripwire Consulting). We welcome back Jane Boyle (Wine Judge and Consultant), Barry Riwai (Alpha Domus), Sam Kim (Wine Orbit), Sarah-Kate Dineen (Maude Wines), Simon Nunns (Coopers Creek) and Jane Cooper (Alexia). Joining the team this year we are also delighted to have Meg Brodtmann MW, senior winemaker for Helen & Joey Estate in the Yarra Valley, Australia. Shona White is again the competition’s Chief Steward, ensuring the competition is run to the highest industry standards.
A minimum stockholding is required for every wine entered into the competition to ensure sufficient availability of the Top 50 Gold medal-winning wines in New World supermarkets nationwide for the awards’ six-week promotional period. Full details on classes and volumes are here. In addition, all wines entered must have a non-promoted, normal day-to-day retail price under $25.
The Top 50 Gold medal-winning wines will be warehoused in Foodstuffs Distribution Centres (DC), then displayed and highlighted in every wine-selling New World store nationwide with eye-catching point of sale for the six-week promotional period to help customers readily find and purchase these fantastic wines. Last year nearly 400,000 bottles of the Top 50 wines, with a retail value in excess of $5.3m, were sold through New World supermarkets nationally in the first six weeks of the awards being announced. Yes, medals do translate into fantastic sales with the New World Wine Awards!
To celebrate our 15th year, several important changes have been made to the competition.
• Following international wine competition trends the New World Wine Awards is moving to the 100-point judging scale. Wines will be awarded Gold, Silver and Bronze medals and also given their points when scoring 90 and above.
• The top scoring wines in each class will be re-tasted and ranked by the Panel Chairs. These top-ranked wines will go into the Top 50, ensuring this selection has the very best examples of each varietal. The top ranked wines will also be presented to the entire judging panel to determine the ten Champion wines.
• For Gold medal-winning wines that fall outside the Top 50 selection, Foodstuffs will work with wineries to offer these fantastic top quality wines to other retail banners within the Foodstuffs family to generate sales.
• We’ve added classes for selected New Zealand wines (Chardonnay, Pinot Noir, Syrah, Red Blends and Sparkling) that retail over $25. This is an exciting area New World is keen to explore and develop over time.
It makes great commercial sense to enter this consumer-focussed wine show with an expert judging panel that makes excellent value, top quality medal-winning wines readily available to a wide variety of customers.
Entries Closed Friday 23 June
All enquiries are welcome and can be directed to the Competition Director:
Rachel Touhey, Foodstuffs NZ
Phone 0272 163 986 or email email@example.com or firstname.lastname@example.org