Skip to Content

Opening Hours

Today7.30am - 8.30pm
Friday7.30am - 8.30pm
Saturday7.30am - 8.30pm
Sunday7.30am - 8.30pm
Monday7.30am - 8.30pm
Tuesday7.30am - 8.30pm
Wednesday7.30am - 8.30pm

Premium SMEG knives

SMEG is the well-known Italian design kitchen brand, famous for its high quality and classic retro look. The knives are made of premium quality German steel, are durable and ergonomic. 

This 2020 promotion has ended.

New World customers nationwide have redeemed hundreds and thousands of SMEG Knives since the promotion began on 2 November 2020, making it one of our most successful promotional giveaways. These SMEG knives and knife blocks were exclusive to New World and can’t be purchased anywhere in New Zealand.

How to care for your SMEG knives

Follow these simple handwashing tips

Bonus tips!

  • Before first use, hand wash your knives with soapy water
  • Don’t cut on hard surfaces like stone, metal or glass
  • Sharpen your knives from time to time
  • Quality stainless steel knives can develop specks of rust when exposed to moisture for a prolonged time.
  • If your knife gets a rust spot, it’s still safe to use and performance won’t be impacted.
  • If you see a rust spot use a kitchen scourer to spot clean with warm water and soap. Do not use a scourer for daily use.
  • How to look after your knives

    • Are the knives dishwasher safe?
      To prolong the longevity of your knives, we do not recommend putting them in the dishwasher. We advise handwashing with warm, soapy water, and a non-scratch cloth or sponge. Don’t forget to dry your knives immediately!
      Why do we recommend handwash?

      •            Handwash is gentler on the knives’ steel.
      •            During a washing cycle in the dishwasher, the knives’ blades can rub against other objects in the dishwasher. These objects can get damaged and the knives’ edges can get blunted.
      •            If the dishwasher is not switched on immediately, food remains can damage the knives’ blades.
      •            If incorrect amounts of detergent and rinse aid are used in the dishwasher, rust particles can appear.

      If you use a dishwasher:

      •            Don’t exceed a washing temperature of 55°C.
      •            Try to avoid any damage to other objects by putting the knives separately.
      •            The aggressive detergents used in the dishwasher can damage the surface of the knives’ steel and will have an impact on the knives’ lifespan.

    • How should I store my knives?
      A knife block is not only a really safe place to store your knives, our SMEG block is also a real eye-catcher on your countertop.
      If you don’t have a knife block at home, you can also store your knives in your kitchen drawer. However we recommend to use knife sheaths to prevent the cutting edge from chipping or denting when clashing against other utensils. Other options to safely store your knives are a knife casing or a magnetic bar.
    • My knife has rust spots, what do I do?

      Nanogirl and our butcher Glenn from New World Mt Roskill came together to create some tips on how to care for your knives. Watch the video here. We've also got some great tips below too. 

      Quality stainless steel knives can develop specks of rust when exposed to moisture for a prolonged time.

      · If your knife gets a rust spot, it’s still safe to use and performance won’t be impacted.
      · If you see a rust spot use a kitchen scourer to spot clean with warm water and soap.
      · Do not use a scourer for daily use.

      These specks of rust are usually caused by pit corrosion, a common type of corrosion in stainless steel knives. Good quality knives have a sensitivity to rust. Pit corrosion is easy to prevent if you keep to the following rules:

      - Hand wash and dry your knives immediately after use.
      - Avoid putting your knives in the dishwasher.
      - Never leave a wet knife in a sink or on a work surface.
      - Sharpen your knives from time to time. It prevents pit corrosion on the cutting edge.
    • How should I be sharpening my knives?
      Knives can become dull over time, after frequent use. Use a knife sharpener or a sharpening steel to sharpen a dull blade. In case you are using a knife sharpener, simply put the knife’s blade in the slot and gently pull it through a couple of times. If you prefer using a sharpening steel, make sure it has a higher hardness factor than the knife. Please note that serrated blades cannot be sharpened.
    • What is the Recommended Retail Price of the knives?
      Knife blocks = $179.90 
      Chef knife = $94.90
      Santoku knife = $94.90
      Bread knife = $84.90
      Meat knife = $84.90
      Utility knife = $72.90
      Vegetable knife = $59.90
    • Can I purchase the knives at full retail price?
      Knives and knife block cannot be purchased during the Campaign Period at the retail price.
    • Is the box that my knives come in recyclable?
      Yes, the box the knives come in is made out of cardboard and is recyclable at kerbside. However, the black protective mould is made of Polyetheen (PE) which cannot be recycled. 
    • What material are the knives and knife block made from?
      The blades as well as the handles of the SMEG kitchen knives are made of stainless steel. The blade is made from German stainless steel. The SMEG Knife Block is made of acacia wood and has a powder coated carbon steel body with EVA feet to prevent skidding.
    • Where are the SMEG knives produced? Is it an ethical factory? 
      The knives are made in China. The factory is compliant with the BSCI code of conduct. See
    • Do the knives come with a quality guarantee?
      We offer the standard legal warranty for manufacturing and material defects. Provided the product has been used in accordance with the instructions for use.
    • What is each knife for? 

      There's a knife for every occasion. Here are the recommended uses for each style of knife. 

      CHEF’S KNIFE  - 19 cm
      Large knife with a curved edge. With this all-rounder you can finely chop herbs, slice vegetables and cut fish and meat into pieces.
      BREAD KNIFE – 19 cm
      The classic serrated cut allows you to cut the crispy crust with little pressure, without crushing the soft interior.
      SANTOKU KNIFE  - 18 cm
      Japanese knife which has a straight edge. Perfect for slicing big vegetables and fruit. Dimples reduce friction and improve non-stick quality.
      MEAT KNIFE  –  15 cm
      Medium knife with a curved edge. Great for cutting all types of meat.
      Small serrated knife with a straight edge. Perfect for slicing fruit and vegetables with a slippery or tough peel.
      Small knife with a straight edge. For agile and precise peeling and cutting.

    • Can my knife snap or chip?

      It is possible for the knife to snap or snip. If the knife falls in the wrong angle it is possible that the tip of the knife breaks. t is also very important to cut on the right surface on order to avoid chipping. Avoid surfaces that can dull or damage your knife such as china, marble, granite, tile, Formica, porcelain, stainless-steel counter tops and glass. 

    • How can I clean my knife block?
      The SMEG knife block is also not dishwasher safe and is to be cleaned with a soft damp cloth.