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Free premium SMEG knives

Every $20 spent = 1 sticker. Collect stickers even faster with bonus products.

There are six premium knives and a knife block to collect. Receive a sticker with every $20 you spend. 
SMEG is the well-known Italian design kitchen brand, famous for its high quality and classic retro look. The knives are made of premium quality German steel, are durable and ergonomic. These SMEG knives and knife blocks are exclusive to New World and can’t be purchased anywhere in New Zealand.
Pick up your sticker booklet in store or with your online order and start collecting today!  

Knife block 

40 stickers + $50

Knife Block 

6-Slot acacia wood knife block (knives not included) in retro design available in two colours: Cream, and black. Not only practical for storing your SMEG knives, but also a real eye-catcher in every kitchen. Keep your SMEG knives organised & safe!

RRP $179.90

Vegetable Knife 

25 stickers
or 12 stickers + $15

8cm Vegetable Knife

Professionally peeling and cutting vegetables becomes effortless thanks to the strong and smooth blade and stable top of SMEG’s versatile vegetable knife.

RRP $59.90 

SMEG utility knife 

30 stickers
or 15 stickers + $15

13cm Utility Knife

Thanks to the serrated blade, this is the ideal knife for cutting soft vegetables and fruit with a thin skin such as tomatoes.                                                                           

RRP $72.90

SMEG meat knife 

35 stickers
or 17 stickers + $15

15cm Meat Knife

This high-quality meat knife with a curved edge is particularly suitable for cutting grilled meats, like steaks.                                                                                           

RRP $84.90

SMEG bread knife 

35 stickers
or 17 stickers + $15

19cm Bread  Knife

The classic serrated cut allows you to cut the crispy crust with little pressure, without crushing the soft interior.                                                                                             

RRP $84.90

Santoku knife 

40 stickers
or 20 stickers + $15

18cm Santoku Knife

Japanese knife with straight edge. Use this versatile santoku knife to cut meat and fish, to cut your vegetables into cubes and to finely chop herbs.                                          

RRP $94.90

Chef knife 

40 stickers
or 20 stickers + $15

19cm Chefs Knife

With this all-rounder you can finely chop herbs. slice vegetables and cut fish and meat into pieces.                                                                                                                          

RRP $94.90


Read how the promotion works, how to care for your knives, plus terms and conditions. 



Clubcard Scan to win

Win a SMEG 42L Bar Fridge

Scan your Clubcard when you redeem any SMEG knife or knife block for your chance to win 1 of 14 SMEG bar fridges valued at $1,999 each. 14 to be won! Promotion runs until 7 Feb 2021. Prizes drawn weekly.