We've got so many great New Zealand based businesses and now more than ever we need to be supporting our locals. Some of these homegrown companies have some amazing stories of how they came to be and we’re sharing their stories with you.
With a proud history that can be traced back to 1873, Wilson Hellaby sources prime livestock from family farmers across New Zealand.
Blue Frog brings joy and a little bit of magic into your breakfast using only premium ingredients that are big and bold, and deliver on taste.
Brothers Guy and Michael Mayell founded Cookie Time in Christchurch in 1983. Produced with classic Kiwi ingenuity using a customised bacon slicer and ice cream scoops, New Zealand quickly fell in love with their famously large and chocolate-filled cookies.
Ecostore was founded on a dream to help New Zealand families care for their homes, their health, and the world. The company develops, manufactures, and packs its household cleaners, body and oral care products at its own carboNZero certified factory in Auckland.
Full of nostalgia, fun and flavour, Flemings Muesli Bars have been a New Zealand favourite for over 30 years.
The Homegrown Juice Company
The Homegrown Juice Company has been quenching New Zealander’s thirst since 1969, when the Brownlie family first planted their orange orchard in Hawke’s Bay. Today, this proudly owned New Zealand company still sources locally from 150 hectares of trees in Hawke’s Bay and Gisborne.
Ahead of her time in the early 20th century, the original Mrs Rogers began experimenting with new and interesting herbs and spices, pounding them by hand, to add fresh and exciting flavours to traditional recipes. Descendants of Mrs Rogers were so impressed by the flavour combinations that they revived her original recipes and established the now long-running family business in her name.
Zeffer Cider Co
The team at Zeffer Cider Co have been making freshly crushed cider from local apples for more than a decade and are true pioneers of craft cider in New Zealand.The Hawke’s Bay cidermakers are known for their delicious and imaginative ciders with a Kiwi twist.
Proudly serving New Zealand families 100% free-range chicken, raised on locally grown corn in the Horowhenua. Click to find out more.
New Zealand owned and operated Lee Fish has refined the craft of catching outstanding quality fish off the stunning coast of Leigh for over 60 years.
Tom & Luke
The brainchild of a friendship between personal trainer Tom and chef Luke, Tom & Luke began producing its natural and simple snacks from the country’s capital nine years ago. From small beginnings selling in cafes to supermarkets and export orders, the team now produce a million snackaballs a week using only high-quality wholefoods and non-GMO ingredients.
180 degrees started out by sharing premises with another Kiwi favourite, Kapiti Cheese. Today, 19 years later, 180 degrees can be found on our shelves throughout New Zealand. Dedication to baking premium biscuits and crackers has always been at the heart of everything they do as well as their cast iron commitment to customer satisfaction.
Earthwise has been pioneering eco-friendly cleaning in New Zealand for over 50 years. The Earthwise journey begin in the Waikato, with the simple promise to create products that were better for both people and the planet. Perfected over decades; Earthwise is now one of New Zealand’s most trusted natural cleaning brands.
Nelson Fresh is a fifth-generation family business with over 100 years growing history in the heart of sunny Nelson.From the 40-hectares of pip fruit orchards flourishing with seasonal beauty, through to storing, packing and delivering fruits to market, Nelson Fresh is dedicated to bringing you the best apples and pears all year round.
Entirely New Zealand owned and operated, Harraways oats start their life in the rich soils of Southland and Otago before being expertly milled in the original 1867 mill site in Green Island, Dunedin.
Much-loved cereal brand Hubbards, started with a homemade muesli recipe and a cement mixer named Mildred! Thirty years later Mildred the mixer has retired, but Hubbards stay true to its purpose transforming humble, honest and nutritious ingredients into extraordinary breakfast creations to fuel New Zealand’s go-getters.
J. Friend and Co
J. Friend and Co celebrate the work of New Zealand’s bees with their raw, artisan range of honey. Inspired by the humble roadside stall, Jeremy Friend and Sharyn Woodnorth set out to create a raw, artisan honey, with every jar traceable right back to the local beekeepers they work with.
Pics peanut butter
Pic’s Peanut Butter is made of Hi-Oleic nuts, freshly roasted and lovingly squashed in sunny Nelson. From a few sales at the Nelson Farmers Market, local Pic Picot began selling his homemade natural peanut butter commercially in 2007, with word quickly spreading across the country.
New Zealand owned Pure Delish uses premium ingredients to handcraft their delicious cereals, snack bars, biscuits and slabs. Starting out as a seasonal Christmas cake venture 22 years ago, pure delish has evolved and expanded to bring supreme quality and delicious snacks bars, biscuits, slabs and cereals to supermarkets up and down the country.
Handmade in Auckland’s Waitākere foothills, the Turkish Bread team don’t compromise on taste, texture or authenticity. Founder Ken Vaughan’s unapologetic love of bread was the starting point for New Zealand brand Turkish Bread, which has now been producing authentic hand-crafted breads for over 15 years.
From a one-man band to a global brand, George Fistonich cultivated Villa Maria from just one acre of vines planted on a block of land leased from his father.Now, 250 staff and 28 different wine varieties later, Villa Maria has gone on to become of one of New Zealand’s most awarded wineries, filling our shelves here as well as exporting to 60 countries around the world.
Making good honest chocolate for over 100 years, the Whittakers’ family business has grown to become a much loved and widely trusted New Zealand brand. For the Whittaker family, being a stickler for quality chocolate is embedded into their DNA. This is reflected in their use of only the finest ingredients, the very best methods and the most precise machinery.
New Zealand’s oldest honey brand combines more than 100 years of experience and world-leading technology to bring you honest, undamaged and traceable honey. Airborne founders William Bray and Alfred Barrett used bullock wagons to nestle their first hives amid native bush on the rugged Banks Peninsula over a century ago and went on to help generations of New Zealanders discover their love for honey.
People and bees have been at the heart of Arataki Honey since it was first established in 1944 when Percy Berry bought nine acres in Arataki Road, Havelock North and registered 131 beehives with son Ian. Four generations later and Arataki Honey remains a family-owned business with a team of more than 100 people and 1.5 billion bees!
Fresh out of uni, Stefan Marusich and Paul Tobin quickly realised corporate life was not for them and set out on their own. They soon discovered their passion for coffee, travelling the globe to perfect their craft, and launched Avalanche Coffee in 2001.
Donovans Chocolates are lovingly crafted in the Waikato - the heart of the New Zealand dairy country. By combining the finest quality ingredients with European technology and a good dash of Kiwi ingenuity, founder Patrick Donovan’s ambition was to bring premium chocolate with New Zealand-inspired flavours to households across the country.
Proudly made in New Zealand, essano creates affordable and accessible natural skin and haircare without harm to us, our planet, or our furry friends.
Fix & Fogg
From humble beginnings, at farmers’ markets across Wellington, they were quick to gain a cult following among peanut butter lovers and it wasn’t long until their butters hit New World shelves. True to Fix and Fogg’s sustainable ethos, one of the very first orders was delivered to their local New World by bike, still warm from being made and packaged that morning.
South Canterbury farmer Raymond Bowan grew up around potatoes. Digging up spuds on the neighbouring property for pocket money, he always returned home after a long day’s work with dirt under his nails and a satisfied grin on his face. Years later, when the local chip factory closed its doors, Raymond seized the opportunity to fulfil a lifelong dream, and Heartland Chips was born.
The journey starts in the Hawke’s Bay, where corn crops soak up sun rays in the well-known food growing region. It is then just a short distance down to Mexicano's Wellington home base. There, the harvested kernels are steeped overnight to develop flavour and then ground by volcanic rocks to produce the distinct round Mexicano corn chip - a New Zealand household favourite.
A seventies baby, Mother Earth was born on Waiheke Island and in 2009 it was brought to Hamilton by New Zealand entrepreneurs the Crosby family, where it has remained ever since. Choosing quality ingredients with care, the Mother Earth team includes millions of honeybees working hard in some remote parts of the country.
Proper Kiwi through and through, the Nelson based Proper Crisps team source their compostable bags from Hamilton, potatoes and vegetables from Dargaville to Invercargill and their salt from the snowy stacks of Marlborough’s Lake Grassmere.
100% New Zealand owned and operated, Active owners Barry and Leanne Robertson started out 20 years ago with their sights set firmly on manufacturing quality, true and tested cleaning products to New Zealanders. New World shoppers were some of the first to try Active products.
The Collective was founded in Auckland by straight-shooting chefs Angus Allan and Ofer Shenhav who had a simple quest: create a Kiwi-made yoghurt with unbeatable flavour, that tastes like a real yoghurt should. How did they do it? A belief that great ingredients make great products, it’s that simple, no bull!
The Good Oil
When Pure Oil New Zealand noticed a gap in supermarket shelves for more locally-made and delicately-processed cooking oils, it set out to make its own, using seeds from golden rapeseed and sunflowers grown in South Canterbury, cold pressed without heat or chemicals.
The Verkerks story began in 1952 when Dutch Master Butcher Aalt Verkerk left his home in the Netherlands and moved to New Zealand, founding a family butchery by the same name in Christchurch.
Vogel’s started in a small Auckland bakery in 1967, when Hans Klisser made a bread loaf unlike anything else New Zealanders had seen. Dense, moist and full of grainy goodness, the recipe was inspired by a Swiss nutritionist, Alfred Vogel, a pioneer in understanding the connection between what we eat and our health.
Whitestone Cheese Co
Whitestone Cheese is owned and operated by the Berry’s. Former North Otago farmers, Sue and Bob Berry founded the cheese company the late 1980s with just one vat, one cheesemaker and one cheese; and just like cheese, it has grown slowly but surely over time.
Trade Aid began in 1973 in Christchurch with the aspiration to make the world a better place through fair trade, and on opening their own chocolate factory in 2014, become the world’s first fair trade organisation to manufacture 100% fair trade guaranteed organic chocolate.
Tasti began in 1932 after two friends created a crystallised ginger that caught the attention of Auckland’s bakers. Tasti’s innovative spirit continued over decades, and remains today.
From a very young age, Robin Oakley had a vegetable garden at home where he was taught by his family how to grow the freshest of vegetables. And by the time he was in year 11 at high school, Robin was growing vegetables over four hectares! After finishing school Robin decided to start his own business, drawing on five generations of vegetable growing excellence as the foundation for what is now known as Oakley’s.
John Clarke had always known that he wanted to earn a living immersed in New Zealand’s unique coastlines and countryside, originally picturing a life fishing at sea or dairy farming but it was in vegetable growing where he set down his roots. Now with a 220-strong team of vegetable lovers, John and his family have been growing broccoli in the fertile soils of the Horowhenua plains for nearly 40 years, nurturing quality and freshness from seed to harvest.
Back in the early 2000s, the First Light team set out to produce quality and tasty meat, raised right by people who truly care, connecting New Zealanders to the provenance of their meat. Today a band of farmers from all around the country supply beautiful grass-fed Wagyu beef and venison - the ingredients: sunshine, clean air, and fresh water.
The Apple Press
In a bid to use all the apples grown on his Hawke’s Bay orchard, long-time apple grower Ross Beaton teamed up with local food innovation expert Sally Gallagher – and together they set their sights on crafting a world-class apple juice. Unable to find a factory with the right capabilities, the duo channelled the DIY Kiwi spirit and built their own right next to the orchards.
Owners Hannah and Rob were inspired by Mary Brumby who, on her emigration voyage to New Zealand in 1839, bought with her the country’s first beehives. 1839 Honey continues Mary’s legacy by combing a rich beekeeping tradition and the unique floral flavours of New Zealand.
Oi is on a mission to make feminine hygiene products that care for women and the planet too. Oi started its ‘revolution in a box’ in New Zealand in 2015 to inspire change for our world, one tampon or pad at a time.The company brings together sustainability and affordability in its range of 100% certified organic cotton tampons, pads and liners, and zero waste Oi cup
Strong in independence and rich in ground-breaking innovations, Tatua has been bringing people and knowledge together through farming for more than 100 years.Tatua is a co-op made up of around 100 dairy farms all based within 12kms of the factory - a short distance ensuring only the freshest dairy products are delivered to supermarket chillers.
Full of innovation, aspiration, and a desire to manufacture quality, New Zealand made sweets, Julius Romison started his confectionery business in Dunedin in 1884.Now manufactured in New Zealand’s Steampunk capital, Oamaru, Rainbow Confectionery makes sweets that are tailored to Kiwi taste buds.
Armed with technical expertise and big dreams to match, visionary and food technologist Peter McConnon founded Mainland Cheese in 1954. Mainland combines craftsmanship with integrity, care, and Kiwi pride to create cheese New Zealander’s know and love.
Glow Lab is proudly crafted in New Zealand by a clever team of dedicated science and cosmetic chemists who believe in the need for personal care products that are effective, natural, luxurious and affordable.