New Zealand’s most consumer-focused wine competition offers wineries an unparalleled opportunity to get their top drops in front of wine-loving shoppers in New World stores nationwide.
The New World Wine Awards are well-recognised within the industry for pairing the rigour of an international-standard wine show with a retail platform that sees the top wines enjoy a measurable lift in sales as a direct result of winning medals.
Any winery with wines fitting the entry criteria can enter this show. You don’t need to be an existing supplier to New World or Foodstuffs to enter the competition – new suppliers are very welcome and actively encouraged!
Entries are closed for the 2019 competition. All enquiries are welcome and can be directed to the Competition Director: Rachel Touhey, Foodstuffs NZ [email protected]
With the goal to find the very best wines that are also affordable and accessible for shoppers, the awards have a unique focus on wines that retail for $25 or less. The Top 50 medal-winning wines will be rewarded with distribution through more than 135 New World stores across the country and receive comprehensive publicity support in-store and out. This means extensive brand exposure through in-store displays with eye-catching point of sale to help customers readily find and purchase these fantastic wines. Top 50 under $25 wines will then continue to be actively promoted through the high-volume Christmas period, which immediately follows the dedicated five-week awards display. The minimum volume requirement has been adjusted for popular varietals to 4,000 bottles to encourage an even wider spread of styles and producers to enter.
To open the opportunity for more niche varietal producers and encourage consumer trial of lesser known varietals the minimum volume requirement for emerging varietals is now 2,000 bottles. Plus specific classes have been created to give these wines additional focus.
We’re again offering classes for selected New Zealand varietals (Chardonnay, Pinot Noir, Syrah, Red Blends and Sparkling) that retail over $25. This is an exciting area that Foodstuffs is keen to develop by working with wineries to offer these premium wines to all retail banners within the Foodstuffs family to generate sales through the Premium New Zealand Selection.
Jim Harré will chair an independent panel of expert wine judges and associate judges over three days of judging. The judges have a vast and impressive range of experience and include long-time participants Sam Kim (Wine Orbit), Simon Nunns (Coopers Creek), James Rowan (West Brook Winery) and Jane Cooper (Alexia). We’re delighted to welcome back to the panel Dr Rebecca Deed (Wine Lecturer and Researcher), Jenn Parr (Valli Wines), Kyle Thompson (Saint Clair), Vanessa Robson (Maude Wines), Wendy Stuckey (Wine Consultant), Simon Fell (Thornbury), Terry Copeland (Consultant), Nadine Cross (Peregrine Wines) and Emma Jenkins MW (Wine Writer and Consultant), Michael Bann (Rapaura Springs) and James Hillard (Indevin) as new additions. Joining us from overseas is international wine industry consultant and Master of Wine, Nick Bulleid from Australia. Shona White is again the competition’s Chief Steward, ensuring the competition is run to the highest industry standards.