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Proudly supporting Kiwi entrepreneurs

Whether you are a start-up or an existing small supplier, entries are now open for the FoodStarter competition. Entries close on Sunday 6th February 2022.


Is innovation the name of your game?

Got an idea for the Next Big Thing, but need some help to make it come alive? Do you have a product that you’re bursting to take to the next level?

Enter FoodStarter, this year we’re opening up the playing field and allowing any product that can be sold within a supermarket to enter the competition*.

Led by Foodstuffs New Zealand/New World and Ministry of Awesome, this national competition searches for the country’s most innovative start-ups, with winners receiving a prize package that includes the opportunity for national ranging in the New World supermarket network across New Zealand.

New World is proud to be #HereforNZ and playing its part to support the community, including the supplier community across New Zealand.

*Terms and conditions apply.

Who can enter and what are the categories?

We’re looking for innovation across the entire grocery category and there’re two categories:
Start-ups category Small suppliers category
For entrepreneurs who have a product, are at early stages of trading, but are not yet selling to the New World network. For entrepreneurs who have registered as a vendor with New World and might be selling to a limited number of stores.

What’s the prize?

The winner of each category will receive a package of prizes worth up to $70,000:

 The opportunity for National ranging in the New World supermarket network across New Zealand
 Go to market, sell-in, and sell-through strategy support provided by Foodstuffs North Island and Foodstuffs South Island Merchandising
 Go to market brand support, development and PR for launch activities
A fully paid for HQ for up to 4 team members for 12 months at Christchurch’s Te Ohaka - Centre for Growth and Innovation (South Island) or GridAKL (North Island)
Expert startup incubation programme provided by the startup activation team at Ministry of Awesome
 Specialist Food & beverage sector R&D, development, and support with Food Innovation Network
 Design and marketing support from Strategy Creative
2 hour social media workshop with Socialites.
 2 Hour Media Consulting Sessions with PHD Media. *
 Return flights and accommodation to attend Foodstuffs 2022 Partnership Awards for 2 to Christchurch on 27th May 2022**
Complimentary exhibitor site and on the ground support at Foodstuffs Expo 2023 ***

*(Subject to the winners product not conflicting with current PHD clients products).

**(If residing outside of Christchurch) applies to Small Supplier Category only.

***(Subject to product readiness & availability).

All thanks to the proud supporters of Foodstarter:



Ready to take the next step with your innovation?

Kickstart your food or beverage product and ideas with FoodStarter. Entries are open now for the 2022 FoodStarter competition, so sign up now for your chance to win. 

Enter now

Entries close on Sunday 6th February 2022. FoodStarter terms and conditions.

Pressure Cooker evening 2021

The search for New Zealand’s most innovative food and beverage products culminated with ten finalists pitching their exciting products to the judging panel in the Pressure Cooker event.