But sugar is not all about sweetness! It is a preservative in jams & marmalade killing bacteria by starving them of water. It gives structure and texture to your baking - less sugar will be dense like bread, more sugar makes baking light and fluffy. So beware of reducing the amount of sugar in a recipe and expecting the same result! An everyday pantry staple, Chelsea white sugar is the perfect partner to fill the tins, celebrate life's milstones or add a touch of sweetness to that well deserved cuppa! Did you know? In Europe sugar comes from Sugar Beets while our sugar comes from Sugar Cane!