We believe you deserve a life that's free from tooth sensitivity. That's why helping you to get instant^ relief and lasting protection matters to us - because we're here to keep you smiling. How does Colgate Sensitive Pro-Relief Whitening toothpaste work? - It works by plugging the channels that lead to sensitive tooth nerves, to block the pain. - With regular use, it builds a long-lasting protective barrier that acts like a seal against sensitivity. Colgate Sensitive Pro-Relief Whitening Toothpaste: - Has a low abrasive formula that gently and effectively removes stains, helping to restore the natural whiteness of your teeth. - Removes plaque with brushing and prevents tartar build-up - Strengthens tooth enamel and protects against cavities Colgate Sensitive Pro-Relief Toothpaste is vegan, sugar free, gluten free and responsibly made* Pack Size: 110g