Prolong your hair colour with L'Oréal Paris Elvive Colour Protect Shampoo. Its secret ingredient, the colour seal elixir, does magic! Try it now.
L'Oréal Paris, the worldwide No.1 in hair colour* has created L'Oréal Paris Elvive Colour-Protect Shampoo with colour seal elixir, which seals colour inside the fibre, protects against UV rays and deeply nourishes to prolong colour, radiance and shine. Intense colour, true tone, luminous hair: 80% of colourants retained even on fragile shades**. *AC Nielsen volume and value sales Jan-Dec 2013.**Consumer test on 204 women after application of the Colour-Protect Shampoo and Conditioner.
Follow the Elvive Colour-Protect Programme: 1. Cleanse and smooth with Elvive Colour-Protect Shampoo. 2. Condition and tame with Elvive Colour-Protect Conditioner. 2. Treat regularly with Elvive Colour-Protect Spray for lasting colour and radiance.
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