Clinically Tested 24 Hour Antibacterial Protection* 3X More Effective at Fighting a Root Cause** Rich, dense foam with high-cleaning microparticles helps prevent the formation of tartar along the gumline and on teeth. Helps strengthen, reharden and protect enamel to prevent erosion. A multi benefit toothpaste This formula contains a unique system that stabilises our active ingredient and is designed for superior^^ performance. Size: 115g Flavour: Mint *2x daily (every 12 hours) brushing with 4 weeks continued use. **Fight tartar, cavities and bad breath based on bacterial plaque reduction vs. non-antibacterial fluoride toothpaste with 3 months continued use. ^^vs. a non-antibacterial fluoride toothpaste. We've switched to a recyclable tube & carton! Follow local council guidelines for recycling. HDPE 2 plastics or recycle with TerraCycle.