Why NOOD? Because we lay it out bare: What's in our food, as well as what's not. Kibble, but not as you know it. Tasty? Check. Helps develop strong muscles and bones? Check. Contains superfoods? Check. We always use cage-free chicken as the first ingredient, then add superfoods like spinach and blueberries, and finish with probiotics and a range of vitamins and minerals. How do we know pets love it? We tested it with real pets! When you feed your pet NOOD you can trust they are receiving a complete and balanced diet, packed full of premium ingredients with no pesky fine print.