With regular use, Colgate Sensitive Pro-Relief Lasting Fresh Toothpaste: - Builds a reparative layer that acts like a seal, helping to repair sensitive teeth for lasting protection with twice daily brushing - Cool mint flavour for clean mouth feel and long-lasting freshness - Remove plaque with brushing and prevents tartar build-up Where does sensitive tooth pain come from? - Receding gums and damage to your enamel can expose thousands of microscopic channels which lead to your tooth's nerve centre - When your teeth make contact with something hot, cold or sweet, sensations are carried down these channels directly to the nerves, causing teeth pain For instant relief, apply directly to each sensitive tooth with finger tip and gently massage for 1 minute, up to twice daily For lasting relief, apply to a gentle toothbrush making sure to brush all sensitive areas of teeth. Brush twice daily Colgate Sensitive Pro-Relief Toothpaste is vegan, sugar free, gluten free Pack Size: 110g