Glorious and blistery, Big Cut crisps are unpeeled, sliced big and hand-cooked low and slow for a ridiculously bigger satisfying crunch. No crinkles required. Inspired by Al Brown's Simply Red, this is a Ketchup crisp but not as you know it. Spiced with wonderful Indian aromatics and paired with that familiar tomatoey sweetness we all know and love. This is an epic spice blend paired with our thick cut, prefectly cooked, golden potatoes for an unbelievably good crisp. Proper was founded on a longing for a real potato crisp. And when we say real, we mean really real. Cooked by hand and seasoned with care, that first crisp was not just better. It was transcendent. Memorable, shareable and addictively delicious. It awakened a fire within us, starting a movement for meaningful snacks that continues to this day.