This year sees some exciting changes in the opportunities available to breweries and cidermakers. The independent panel of expert judges has been expanded and will seek out the Top 30 beers and ciders entered into the competition. These great products will be rewarded with national distribution through 135 New World stores, gaining extensive brand exposure through active instore promotion and comprehensive marketing during the awards’ four-week promotion. The next 70 best beers and ciders will be Highly Commended and listed on the New World website, creating a Top 100 list for shoppers to explore.
All breweries and cidermakers, large and small, with beers and ciders meeting the entry criteria are invited to enter the competition. You don’t need to be an existing supplier to New World or Foodstuffs– new suppliers are very welcome and actively encouraged!
An independent panel of 24 beer and cider judges will bring vast industry experience and expertise to the judging process. Chair of Judges Michael Donaldson (Beer Nation, The Big Book of Home Brewing) will return alongside judges Brian Watson (Good George), Tracy Banner (Sprig & Fern), Kelly Ryan (Fork & Brewer), Soren Eriksen (8 Wired), Stephen Plowman (Hallertau), Sam Williamson (Sawmill), Mason Pratt (Emerson’s), Shane Morley (Steam Brewing), Geoff Griggs (beer writer, NHC chief judge), Wendy Roigard (Valkyrie), Kieran Haslett-Moore (North End), Joe Wood (Liberty), Colin Mallon (Fork Brewcorp) and Matt Warner (Parrotdog). New to the panel this year we’re delighted to welcome Anita Mitchell (McLeod’s), Ralph Bungard (Three Boys), Keith Riley (Lion), Jody Scott (Zeffer), Caleb DeFrees (Gladfield Malt), Alex Biedermann (Braumeister) and Emma Bell (Kereru). The Cider and Perry entries will be judged by Dylan Jauslin (Goldings Freedive) and returning judges Justin Oliver (Bohemian Cider) and Merophy Hyslop. Behind the scenes, an experienced stewarding team will run the competition to the highest international standards and ensure that judges do not taste any of their own products.
Each entry will be blind judged and assessed on its qualities using a collaborative approach evaluating technical excellence, balance and, most importantly, drinkability. The top entries in each class will then be randomised, re-tasted and ranked by the Table Captains and Chair to determine the Top 30.
All beers and ciders entered into the competition must be packaged and labelled for retail sale. Each entry must be able to supply the minimum volume within the required timeframe in the event of being selected for the Top 30. This is to ensure sufficient stock for our thirsty New World customers!
The Top 30 beers and ciders that meet the entry criteria will be warehoused in Foodstuffs ambient Distribution Centres (DC) and guaranteed distribution to all liquor-selling New World stores nationwide for the awards’ four-week promotional period. These products will be displayed and highlighted in store with eye-catching point of sale to help customers readily find and purchase from the Top 30 selection. New World will promote these Top 30 winners through an extensive marketing and publicity campaign.
The New World Beer & Cider Awards is an exciting consumer-focussed competition with an independent expert judging panel that enables brewers and cidermakers make their great beers and ciders available to a wide variety of customers, while paving the way for a future relationship with one of New Zealand’s leading liquor retailers. We look forward to your entries!
Entries closed 15 February 2019.
All enquiries are welcome and can be directed to the Competition Director:
Rachel Touhey, Foodstuffs NZ