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New World Wine Awards 2020 Competition

The search is on for top drops under $25.

Attention wineries

2020 New World Wine Awards

New Zealand’s most consumer-focused wine competition is back, offering wineries an unparalleled opportunity to get their top drops in front of wine-loving shoppers in New World stores nationwide. Now in its 18th year, the New World Wine Awards are well-recognised within the industry for pairing the rigour of an international-standard wine show with a retail platform that sees the top wines enjoy a measurable lift in sales as a direct result of winning medals.


Any winery with wines fitting the entry criteria can enter this show. You don’t need to be an existing supplier to New World or Foodstuffs to enter the competition – new suppliers are very welcome and actively encouraged!

With the goal to find the very best wines that are also affordable and accessible for shoppers, the awards have a unique focus on wines that retail for $25 or less. The Top 50 medal-winning wines will be rewarded with distribution through more than 135 New World stores across the country and receive comprehensive publicity support in-store and out. This means extensive brand exposure through in-store displays with eye-catching point of sale to help customers readily find and purchase these fantastic wines. Top 50 under $25 wines will then continue to be actively promoted through the high-volume Christmas period, which immediately follows the dedicated five-week awards display. 

The minimum volume requirement for popular varietals is 4,000 bottles to enable a wide spread of styles and producers to enter. To open the opportunity for more niche varietal producers and encourage consumer trial of lesser known varietals the minimum volume requirement for emerging varietals has been reduced to 1,800 bottles (note: this is lower than printed in NZ Winegrowers magazine advert), and we have specific classes to give these wines additional focus. 

In addition, entry fees have been reduced this year in recognition of the challenging economic environment.

The competition and judging will run with the same rigor as always but with a different format this year. A regional hub system will see wines judged locally by local expert judges, accommodating considerations around travel, courier delays and physical distancing. These will be followed by a second round of ranking and Champion selection. Judging events will be held in Auckland, Hawke’s Bay, Marlborough and Central Otago. Wines will be judged Gold, Silver, Bronze and no award. All top scoring Silver medal and Gold medal wines will then go through a second round of judging where the final scoring, ranking and Champions will be awarded. 

Unfortunately we won’t be able to judge over $25 wines this year, and all overseas wines must have the minimum volume requirement in New Zealand at the time of judging to avoid import issues with Top 50 wines. 

Jim Harré will chair an independent panel of expert wine judges. The judges have a vast and impressive range of experience and include long-time participants Sam Kim (Wine Orbit), Simon Nunns (Consulting winemaker), James Rowan (West Brook Winery), Jane Cooper (Alexia), Jenn Parr (Valli Wines), Kyle Thompson (Saint Clair), Simon Fell (Thornbury), Nadine Cross (Peregrine Wines) and Michael Bann (Rapaura Springs). We’re delighted to welcome back to the panel Olly Masters (Misha’s Vineyard/Consulting winemaker), Kate Radburnd (Radburnd Cellars), Simon Waghorn (Astrolabe Wines) and Jeff Clarke (Consulting winemaker) and be joined by new additions Corey Hall (Coopers Creek), Nick Picone (Villa Maria), Stu Marfell (Foley Family Wines) and Ant Mackenzie (Ant Mackenzie Wines). Shona White is again the competition’s Chief Steward, with Jo Gear assisting, ensuring the competition is run to the highest industry standards.

We encourage you to enter! It makes great commercial sense to enter this consumer-focussed wine show with an expert judging panel that makes excellent value, top quality medal-winning wines readily available to a wide variety of customers.  

Important information about the 2020 competition

Dates and deadlines - Key dates for the 2020 New World Wine Awards competition.

Conditions of entry - Terms and conditions of entering the 2020 New World Wine Awards.

Classes and volumes - Judging classes and minimum volume requirements for entry.

FAQs - Answers to common questions about the competition.

Entries closed 26 June 2020.

All enquiries are welcome and can be directed to the Competition Director: Rachel Touhey, Foodstuffs NZ
[email protected]