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New World Own Brands

Our principal private label brand.


Part of Kiwi kitchens since 1937, today Pams have over 2000 products across every supermarket aisle - from baking and butchery, to fresh produce and grocery, to health and beauty and beyond. But while so much has changed for the Pams family, one thing never will: the commitment to giving customers the best products, at the best prices, without ever compromising taste, quality, or integrity. They also offer shoppers options for every taste and diet at an affordable price, with sub-brands such as Pams Superfoods, Pams Gluten Free, Pams Organic and Pams Free Range.

Enjoy the finer things in life, any time you like.

Pams Finest

Each and every product in the Pams Finest range is carefully selected, so it only contains the finest natural ingredients, with no artificial flavours and colours. You’ll find exotic combinations and fresh takes on old favourites with new surprises for the entire family. Pams Finest means when you’re looking for something a little more special, you don’t have to pay through the roof for it.

Pantry staples at affordable prices.


With Value you can pick up all your favourite weekly staples like bread, milk, eggs and chocolate chip cookies at everyday low prices, without compromising on quality. You can easily find Value on our shelves at New World, just look for the famous blue and white packaging.