Goodman Fielder
‘Meadow Fresh Fantasy Herd’ Promotion 2026 Terms and Conditions
1. Promotion and Promoter
1.1 Participation in the Goodman Fielder “Meadow Fresh Fantasy Herd” Promotion (the “Promotion”) is deemed acceptance of these Terms and Conditions.
1.2 The promoter is Goodman Fielder New Zealand Limited of 2/8 Nelson Street, Auckland 1010 (the “Promoter”).
1.3 All decisions of the Promoter are final and no correspondence will be entered into.
2. Who can enter? And who can win a prize?
2.1 Anyone may sign up to play the game. However, only New Zealand residents aged 18 years or over are eligible to win a Prize. You cannot win a Prize if you are not resident in New Zealand, or if you are under 18.
2.2 In addition, if you are an employee of the Promoter or its related corporations, agencies, distributors or a relative or family member of any such employee, you cannot win a Prize.
3. Promotional Period
3.1 The Promotion will commence at 6.00am NZT on 26 January 2026 and will end at 11.59pm NZT on 30th March 2026 (the “Promotional Period”).
4. How to Enter
4.1 To enter the Promotion, you must create an account at fantasyherd.co.nz using your legal name and email address. Only one entry will be permitted per eligible entrant.
5. Gameplay and Scoring
5.1 Each successful entrant (“Player”) will build a virtual “herd” using a starting budget of in- game credits (“Moolah”) to select cows for their team.
5.2 The virtual cows represent real cows at a New Zealand farm selected by the Promoter. Points are earned based on the cows’ milk production and health, using real farm data (milking, wearable tech, etc.). Players can join leagues and trade their selected cows for other cows.
5.3 Players can use Moolah to acquire and trade cows in their ‘herd’. Moolah is solely for use within the game. Moolah has no other purpose and cannot be redeemed for cash or other prizes. Players can obtain Moolah in the following ways:
- (a) Players can purchase Meadow Fresh products to gain bonus Moolah. To acquire the bonus Moolah Players must scan the product. There is a limit of one scan per player per day.
5.4 Subject to the Prize eligibility requirements set out in clause 2, the player with the highest points at the end of the Promotion wins the Grand Prize (the “Winner”). The Winner will be notified by email using the email address provided during registration on the fantasyherd.co.nz website.
5.5 In the event of a tie, see clause 8 (Special Rules and Tiebreakers).
6. Prizes
6.1 There is one grand prize to be won, being NZD $20,000 cash (the “Grand Prize”).
6.2 Subject to verification of eligibility and compliance with these Terms and Conditions, the Grand Prize will be paid by electronic transfer to the Winner’s nominated New Zealand bank account within 15 business days of the Promoter contacting the Winner.
6.3 The Grand Prize is not transferable or exchangeable and cannot be taken as cash in any other form than an electronic funds transfer to the Winner’s nominated New Zealand bank account. No interest will be paid on any amount pending payment.
6.4 The Promoter may require the Winner to provide valid identification, bank account verification details, and any information reasonably necessary to process payment.
6.5 The stated prize amount is in New Zealand dollars and is inclusive of GST (if any). The Winner is solely responsible for any tax liability or reporting obligations that may arise from receipt of the Grand Prize.
6.6 The Winner must provide any information reasonably requested to enable the Promoter to comply with legal obligations. If the Winner fails to provide required information within a reasonable time, the Promoter may deem the Grand Prize forfeited.
6.7 The Promoter will notify the Winner by email using the registration email. The Winner must claim the Grand Prize within [] business days of the notification and complete verification as required. If the Winner does not claim and complete verification within that time, the Grand Prize will be forfeited and may be awarded to the next highest‑placed eligible entrant, and so on until awarded.
6.8 In addition to the Grand Prize, there will be 1,000 bonus prizes awarded, each consisting of a coupon redeemable for a Meadow Fresh Quick Brekkie 6 pack (RRP $11.99 (“Bonus Prize”). All valid entries received during the Promotional Period will be entered into a random draw for the Bonus Prizes, which will be drawn in Auckland, NZ, by Friday 10th April with winner contacted by email within 2 business days’. Each entrant may win only one Bonus Prize. The winners of the Bonus Prizes will be notified by email using the email address provided during registration. Bonus Prizes are not transferable or exchangeable and cannot be redeemed for cash. Redemption of the Meadow Fresh Quick Brekkie coupon is subject to the terms and conditions specified on the coupon and by the issuer.
7. Receipt of Entries
7.1 Neither the Promoter nor any other entity associated with this Promotion will be responsible for any late, lost, misdirected, corrupted, incomplete, or incorrectly submitted registrations.
7.2 Entries are deemed to be submitted at the time of registration by the Promoter or its agents.
8. Special Rules and Tiebreakers
8.1 In the event of a tie for the Grand Prize (i.e., two or more players have the same total points at the end of the Promotion), the Winner will be determined by the player with the most remaining Moolah.
8.2 If a tie still exists, the Promoter may use additional criteria such as earliest registration date or a random draw among tied entrants.
8.3 Any disputes in relation to the Promotion and eligibility for prizes will be resolved at the sole discretion of the Promoter.
9. Promoter’s rights
9.1 The Promoter reserves the right to:
- (a) disallow entries in its absolute discretion without providing a reason;
- (b) verify the validity of entries and determine the eligibility of entrants (including an entrant's identity) and to disqualify any entry or refuse to award a Prize where dishonest or misleading details have been given by an entrant, or where an entrant has behaved in a fraudulent or dishonest manner, or otherwise than in accordance with these Terms and Conditions or the spirit of the Promotion;
- (c) amend, suspend or terminate this Promotion (including any Prize) without notice at any time in its sole discretion in the event that this Promotion or any aspect of this Promotion cannot be reasonably conducted as planned; and
- (d) enforce any of its rights at any stage (and failure to do so does not constitute a waiver of those rights).
10. Exclusion
10.1 The Promoter shall not be liable for any loss or damage whatsoever which is or may be suffered (including but not limited to indirect or consequential loss) or for personal injury which is or may be suffered or sustained, in connection with participation in the Promotion or accepting a Prize, except for any liability which cannot be excluded by law.
11. Indemnity
11.1 As a condition of participating in the Promotion, the Winner indemnifies the Promoter, all organisers, sponsors, and all other persons and organisations associated in any way with the Promotion against all claims, damages, liabilities, costs, and expenses (including legal fees on a solicitor and client basis) which the Promoter may incur arising out of the Winner’s breach of these terms and conditions, howsoever caused.
12. Privacy
12.1 By entering this Promotion, you consent to the use of your name, likeness, image, or voice in any media for an unlimited period without remuneration for the purposes of the Promotion and promoting any products manufactured, supplied, or distributed by the Promoter.
12.2 The information collected about entrants in the course of the Promotion has been requested to enable the Promoter to conduct the Promotion in accordance with these Terms and Conditions (including publicity), and for future promotional purposes.
12.3 For the purposes of this promotion, which includes notifying the Winner and facilitating the redemption of a Prize, the Promoter may pass the Winner’s personal details to their agencies and other associated organisations.
12.4 Failure to provide requested information may disqualify a person from being able to receive a Prize.
12.5 All personal information collected by the Promoter will be in accordance with the Goodman Fielder Privacy Policy which can be found here: http://goodmanfielder.com/privacy-policy/.
12.6 Under the Privacy Act 2020, entrants have the right to access, update or correct any information held by the Promoter. Any such request should be directed to the Promoter at their address set out below.
Contact
For any queries regarding the Promotion, please contact Goodman Fielder New Zealand Limited, 2/8 Nelson Street, Auckland 1010.