Pic’s Peanut Butter is New Zealand’s favourite peanut butter. 100% natural plant-based protein source, which is gluten-free and dairy-free. No emulsifiers and weird stuff, just full of Hi Oleic peanuts with healthy fats, high fibre, and loads of protein. Fresh roasted daily in the world's first solar-powered roastery in Nelson, New Zealand. Pic’s Crunchy Peanut Butter is exactly what it says on the jar. It’s proper crunchy with big bits, small bits and all the bits in between, in a gloriously crunchy spread. And that flavour? A gentle medium roast that brings out the warm, nutty richness of the peanuts, with just a whisper of natural caramel from the peanuts themselves. Every crunchy bite is full-on delicious. You won’t find any nasty emulsifiers inside. The oil rises up, just like it should. Grab a sturdy table knife, get it right down there, and give it a good stir.