Pic’s Peanut Butter is New Zealand’s favourite peanut butter. 100% natural plant-based protein source, which is gluten-free and dairy-free. No emulsifiers and weird stuff, just full of Hi Oleic peanuts with healthy fats, high fibre, and loads of protein. Fresh roasted daily in the world's first solar-powered roastery in Nelson, New Zealand. When crunchy is too crunchy, and smooth is too smooth, what's a peanut butter lover to do? Introducing the Goldilocks of Pic's Peanut Butter - SMOOCHY! With freshly roasted Hi Oleic peanuts, it's the perfect blend of smooth and crunchy, sitting right in that sweet spot of ultimate spreadability and crunch. You won’t find any nasty emulsifiers inside. The oil rises up and the salt sinks down, just like it should. Grab a sturdy table knife, get it right down there, and give it a good stir.