Feel free to live beautifully, every day, no matter how you style your hair. Now every time you color, bleach, straighten or blow-dry your hair, Dove Intensive Repair Ultra Care hair shampoo will literally restore it with every wash. Backed by 10 years of research and designed to work for all hair types, our Intensive Repair shampoo restores the healthy look and feel of dry, damaged hair. This shampoo for damaged hair made with Bio-Restore Complex works with hair's biology to progressively repair and protect hair with every wash. Our Intensive Repair range, with Vegan Fibre Actives, stops 98% of visible hair damage.* Dove Intensive Repair hair products are ideal for damaged hair that needs extra care, leaving it soft, manageable and protected against future hair breakage. Just apply this hair repair shampoo onto wet hair, lather and rinse before using the Dove Intensive Repair hair conditioner. *damage due to breakage vs. non-conditioning shampoo