Did you know that hair is made of 90% protein? Daily damage strips this protein away. That’s why Dove Intensive Repair + Ceramide Shampoo is formulated with patented Bio-Protein Care technology, backed by 10 years of research. The technology delivers 1 trillion molecules of a key amino acid, the same amino acid that makes up the protein most lost due to hair damage. Works at a molecular level to repair damaged hair and deeply nourish its natural structure, resulting in 10x stronger hair fibres*. *When using Dove Intensive Repair + Ceramide Conditioner and Shampoo for damaged hair vs non-conditioning shampoo. - Get up to 10x stronger hair when using Dove Damage Therapy Intensive Repair + Ceramide Shampoo - Made with glutamic amino serum - Features Bio-Protein Care technology - Protects, repairs and restores hair to reduce signs of damage - PETA-Approved Vegan - Does not test on animals anywhere in the world