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Terms and Conditions

Who we are
Foodstuffs Emerge
Terms and Conditions

Back to Foodstuffs Emerge

Foodstuffs Emerge ‘Emerging Supplier Competition’ – Proudly supporting Kiwi entrepreneurs is a competition which presents an opportunity to engage with Foodstuffs and present product to get onto the shelves of New World Stores

By entering this competition Entrants agree to the following terms and conditions.

Organisers and Supporters

The competition is organised by Foodstuffs (N.Z.) Ltd (“Foodstuffs”) and is supported by Foodstuffs North Island Limited (FSNI) Foodstuffs South Island Limited (FSSI) (and any such merged company that succeeds FSNI & FSSI), New Zealand Food Innovation Network; Rise Growth Lab, Hoop, dunnhumby and Calico (together with Foodstuffs, the “Organisers”).

Entering the Competition*

Entries open on Wednesday 9^th April 2025 and all entries must be submitted in accordance with the requirements of these Terms & Conditions on the official entry form no later than 11:59pm on Sunday 1^st June 2025 (“competition closing date”).
Entrants must complete a competition application in advance of the competition closing date for one product only. Different flavour variants of the same product can be included as a single entry (please highlight this in your entry form). If entering multiple different products, a separate application must be completed for each.
Incomplete or late entries, or entries that do not comply with the requirements in these Terms & Conditions, will not be considered.
All entries must be submitted through the competition’s official application portal Typeform.
Product(s) entered into Foodstuffs Emerge (Emerging Supplier Competition) must comply with all applicable laws and be able to be legally sold in a New Zealand supermarket**.
Products must be manufactured in New Zealand (imported ingredients are allowed).

*If you have any questions regarding entry requirements, please email [email protected]

** Excludes all Alcohol, Cigarettes, and vaping products.

Judging and Winners

Entries will be evaluated against the following criteria: Commercial Potential & Viability, Creativity & Innovation, Scalability & Launch Plan, Category Placement & Current competitors and Sustainability & Environmental & Social Impacts.
A shortlist of up to 20 entries will be selected from all eligible entries to go through to the semi-final by the panel selected by Foodstuffs in its sole discretion. Eligible applicants will be advised whether they are on the shortlist during June 2025 and no later than 30 June 2025.
To avoid doubt, the entries selected to go through to the semi-final will relate to the one product only on the selected entries. For example, if one supplier submitted two entries (each for a different product) then only the one product notified to that supplier would progress to the semi-final stage.
All the semi-finalists will be required to prepare a longer application in the form provided to semi-finalists by Foodstuffs. Each semi-finalist application must relate to one product only. The deadline for this application will be advised at the time the form is provided. All semi-finalists must complete the longer application by the closing date and time advised. Incomplete or late submissions, or entries that do not comply with the requirements in these Terms & Conditions, will not be considered for the final round.
From the top semi-finalists, up to 10 finalists will be selected and invited to pitch at the final event, event date and venue to be confirmed. Finalists will be selected by Foodstuffs in its sole discretion. You must be able to attend the final event in person at the venue notified by Foodstuffs. If you are unable to be at the final event in person, Foodstuffs may select another finalist to attend on these terms and conditions. *
To avoid doubt, the entries selected to go through to the final will relate to the one product only on the selected entries. For example, if one supplier had two entries selected to go to the semi-finals, then only the one product notified to that supplier would progress to the final stage.
The finalists will present their product in a pitch to the judging panel at the final event and will be required to provide samples of their product to the judging panel as part of their pitch. The winners (as outlined below) will be announced on the night at the final event.
Finalists are required to fund their own travel costs to and from the final event. Foodstuffs will pay for 2 x nights accommodation per finalist entry** at the Sudima, 18 Airpark Drive, Māngere, Auckland 2022.

There will be two winners selected from the finalists, one from each of the following categories:
- A) Start up category
- B) Small supplier category

The winner of the Start up category will receive the Start up winner prize package. The winner of the small supplier category will receive the small supplier prize package (as detailed below).
Winners will be selected at the sole discretion of the judges. The judges’ decision is final and no correspondence will be entered into.
The prize winners and finalists consent to participate in and cooperate as required in all promotional activities relating to Foodstuffs Emerging Supplier Competition.

*The final event may be subject to change if required due to the COVID-19 or any other unforeseen circumstances.

** Accommodation offering for up to 2 people per finalist entry in either a twin or double room, selected at Foodstuffs discretion.

Prize Packages

Each winner (start up category and small supplier category) will receive a prize package for the one product in the winning entry of in-kind business support consisting of the below. Prize packages must be redeemed within 18 months from the date of prizes being awarded

Foodstuffs will partner with the winner to develop a strategy based on current position/scalability and ability to supply to New World Stores
PR Time & Resource

Paid media support

A Precision Media campaign package covering POS and ecomm up to the value of $30,000
A 6-month, monthly momentum package from Rise Growth Lab
New Zealand Food Innovation Network Support*
dunnhumby Emerging Supplier Snapshot
Calico to provide a brand and packaging design package up to the value of $10,000 each
A bespoke consultation on sustainable packaging with a Foodstuffs Sustainable Packaging Manager
HOOP Brand Activation to provide a launch Merchandising package for the winner

* The prize is in-kind support from the New Zealand Food Innovation Network. The services available include expertise and facilities to support product development and manufacturing for scale-up of your innovative product

Privacy & Confidentiality

By entering this competition each Entrant agrees that the Organisers may collect, store and use the information contained in their entry (“Entry Information”) as set out below.
Entry Information will be used for the purposes of running the Foodstuffs Emerge competition, to select the semi-finalists and finalists and to contact the Entrants when required.
Foodstuffs and New World websites will publish details of the semi-finalists as well as the shortlisted finalist entries including the title of each entry, the name of the Entrant and location and a short summary of the entry (the full details will not be published). The Organisers may also use this information for promotional purposes related to the Foodstuffs Emerge competition.
The Entry Information will be shared between the Organisers for the purposes of judging the competition.
The Organisers may contact Entrants to provide feedback on their Entries, post competition analysis and other entrepreneurship opportunities. All information provided by the Entrants will be collected, used, stored, disclosed and corrected in accordance with the Privacy Act 2020. Any personal information provided to Foodstuffs will be managed in accordance with New World’s Privacy Policy.

All Entrants have the right to access their information and request that any personal information held to be corrected. If you’d like to ask for a copy of your information, or to have it corrected, please contact us at [email protected].
Except as provided for in these Terms and Conditions, the Organisers will keep Entry Information confidential.
Should an Entrant wish to use the fact they have entered this Competition as part of their own promotional activities then they must seek the prior written consent of the Organisers prior to that activity commencing.

Intellectual Property

Every Entrant warrants that their product details and branding ideas are new and original and not subject to any third-party claim, and that the Entrant owns all intellectual property, trademark or any other ownership and/or moral rights expressed in their entry.
Every Entrant warrants that their product will not infringe the intellectual property rights of any person or third party. The Organisers reserve the right to remove or delete any Entry and exclude the respective Entrant immediately if they believe, in their sole discretion, that the entry breaches, or could be seen to be in breach of, any third party’s legal or moral right(s).
The Entrant grants the Organisers the right to use the Entrant’s Intellectual Property for the purposes of this Competition.
Entrants retain ownership of their product, including any pre-existing intellectual property therein.

Exclusions

The Organisers reserve the right to exclude an Entrant who is in breach of the Terms and Conditions, misleads, deceives, or acts in a fraudulent manner, or who acts in such a way as to, in the sole opinion of the Organisers, bring the Competition and/or the Organisers into disrepute.
Entrants take part in this Competition of their own volition. The Organisers will not be liable for any claims for loss, damage or injury whatsoever or for any physical or mental injury suffered by any Entrant, as a result of, or in connection with, this Competition.
The Organisers reserve the right to amend or change the Terms and Conditions at any time at their sole discretion, including extending, postponing or cancelling the competition.
All Entrants agree that if they are selected as a winner of the Competition and do not currently have a grocery supply agreement with FSNI and/or FSSI, an agreement to supply the product(s) to FSNI and/or FSSI will be entered into. Grocery supply agreements will be mutually negotiated and agreed prior to the supply of any product(s) to FSNI and/or FSSI.
To avoid doubt, nothing in this Competition requires Foodstuffs to meet any minimum spend or minimum volume commitments from the winners.
The Terms and Conditions shall be governed by, and construed in accordance with, the laws of New Zealand and shall be subject to the non-exclusive jurisdiction of New Zealand courts.

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