New World Emerge 2026
New World Emerge 2026 entries opening March 2026!
New World is once again on a mission to help bring emerging suppliers into the forefront through New World Emerge, a national competition that will see the category winners get priceless support from Industry leaders and Foodstuffs mentors; plus, an unrivalled opportunity to get their product onto supermarket shelves in New World stores across the motu.
Supported by a plethora of industry partners with high credentials including, Precision Media, the New Zealand Food Innovation Network, FMCG business mentoring experts Rise Growth Lab, merchandising experts HOOP and consumer insight specialists Stickybeak; the nationwide search has started with the aim of recognising, supporting and encouraging innovation within the grocery sector.
Entry Criteria
We are looking for:
- Sustainable aspects to your product/business
- Potential to disrupt within their category
- It can be any grocery category (excl alcohol, cigarettes & vaping products)
- New Zealand made & based
- Either not selling to any supermarkets or you might be registered vendor for either North or South Island
- Early stages of trading or already selling to a limited number of stores within a couple of regional areas
- Capacity and resource to scale up to get into New World Stores or to be able to expand on the current number of New World stores
Key Dates
- Mid-March 2026: Entries open.
- 3rd May 2026: Entries close.
- May 2026: Semi-finalists to be announced. All semi-finalists to prepare a longer application.
- June 2026: Finalists announced.
- Final Event 14th July 2026: pitch night and winners announced.
