Hey New World shoppers! Last year, we all shopped, saved, and filled our trolley with great taste!
Here's a nugget!
Shoppers went for nuggets over cheerios. For the kids or for you? We won't judge
Here's a juicy fact!
We don't want any extra bits in our juice, thank you very much. Most shoppers chose pulp-free over pulp.
We're big softies
Last year, we couldn't resist the call of a delicious, creamy brie over a bolder blue.
We're Allsorts of fun
Who likes Licorice Allsorts? Most of us, apparently. Last year, we loved Licorice Allsorts more than Jaffas*.
Love a thick slice?
To us, the best thing since sliced bread is... toast cut bread! Nearly all of us opted for thick over thin slices.
We're going green
And not with envy. Last year, shoppers got their greens in and bought more broccoli than cauliflower.
Sweet or savoury? We answered this age old question by enjoying more chips than chocolate.
We're creamy and dreamy
Hot summer day? As a refreshing treat, shoppers went straight for ice cream over ice blocks.
We're super smooth
When it comes to peanut butter, we're not very crunchy. Instead, most of us enjoy a smoother spread.
Serious about spuds
Boiled, fried or mashed? We're loving them! We enjoyed more potatoes than kūmara last year.
We're a kiwi classic
Mayo who? In the battle of the condiments, shoppers stayed true to the iconic T-Sauce. Just!
We're full of beans.
It was a close one, but we opted for baked beans over spaghetti when we were craving a quick and delicious snack.
Feeling a little fancy last year? When it came to our cold cut of choice, we sided with salami over ham.
Our motto is 'life's too short to eat boring yoghurt'. Last year, shoppers chose flavoured over plain yoghurt.
Moooove over, plant milk. Last year, we were true dairy lovers.
We're pretty tasty
In the opinion of New World shoppers, Tasty is the best cheese on the block! We picked up more of it than Colby last year.
We're berry nice
We're never feeling blue... only blueberries. Compared to cherries, they were New World shoppers' fruit of choice.
Most of us reached for more coffee than tea last year. Were we getting up early, or staying up late?
2023 Trolley Truths
Made possible by heaps of spreadsheets and loads of Clubcard scans
There are questions the nation needed answering. Like whether smooth or crunchy peanut butter is really the crowd favourite? And does anyone actually like Licorice Allsorts? To answer these, the only option was a “super scientific experiment”. So we set up a whole load of spreadsheets and wrote a whole lot of code, all powered by loads of Clubcard scans from 1 November 2022 to 31 October 2023.
So New Zealand, make sure you keep scanning your Clubcard to keep saving on the products you love, earning great rewards and learning strange facts like these: turns out shoppers do actually like Licorice Allsorts… a lot actually. Who knew?
*Here are the real T&Cs from the real experts
(aka everything our lawyers told us we had to include).
- New World Clubcard is a loyalty programme operated by Foodstuffs (N.Z.) Limited (‘New World’ or ‘us’) for New World customers who have signed up to become Clubcard members.
- New World Clubcard Trolley Truths have been calculated using New World Clubcard scan data from all New World stores nationwide from 1 November 2022 to 31 October 2023.
- This means that each time a customer scans their New World Clubcard at the time of purchase instore or has a Clubcard loaded onto their online shopping account for purchases made online or through the mobile app, this data is aggregated to enable New World to understand customers purchasing habits and shopping trends, and to help us bring you New World Clubcard Trolley Truths.
- Jaffas is a trademark of Modelēz international group used under license.