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2023 Trolley Truths

Made possible by heaps of spreadsheets and loads of Clubcard scans

There are questions the nation needed answering. Like whether smooth or crunchy peanut butter is really the crowd favourite? And does anyone actually like Licorice Allsorts? To answer these, the only option was a “super scientific experiment”. So we set up a whole load of spreadsheets and wrote a whole lot of code, all powered by loads of Clubcard scans from 1 November 2022 to 31 October 2023. 

So New Zealand, make sure you keep scanning your Clubcard to keep saving on the products you love, earning great rewards and learning strange facts like these: turns out shoppers do actually like Licorice Allsorts… a lot actually. Who knew?


  • *Here are the real T&Cs from the real experts
    (aka everything our lawyers told us we had to include).
    • New World Clubcard is a loyalty programme operated by Foodstuffs (N.Z.) Limited (‘New World’ or ‘us’) for New World customers who have signed up to become Clubcard members.
    • New World collects anonymised data when New World Clubcard customers shop with us and use their Clubcard. This data includes what products New World Clubcard customers buy. All data has been collected in accordance with New World’s Clubcard terms & conditions and Privacy Policy.
    • New World Clubcard Trolley Truths have been calculated using New World Clubcard scan data from all New World stores nationwide from 1 November 2022 to 31 October 2023.
    • This means that each time a customer scans their New World Clubcard at the time of purchase instore or has a Clubcard loaded onto their online shopping account for purchases made online or through the mobile app, this data is aggregated to enable New World to understand customers purchasing habits and shopping trends, and to help us bring you New World Clubcard Trolley Truths.
    • Jaffas is a trademark of Modelēz international group used under license.

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