Over a million New World Clubcard members regularly scan their Clubcard each time they shop at New World. By swiping their Clubcard they get the full benefit of all the rewards on offer including: earning Flybuys or Airpoints Dollars with every $25 they spend, plus special discounts and entries to exclusive competitions.
We asked New World Clubcard members their main motivation for using their Clubcard.
Why members choose New World
More than half of frequent New World Clubcard users enjoy the friendly staff, the location and discounts.
Nearly three-quarters say one person in their household does almost all of the cooking.
Just over 1 in 10 households eat the same foods every week (fish on Friday, pie on Monday).
Nearly one in five households has someone on a special diet due to an allergy or intolerance.
Gen Z and Millennials are more likely to buy items on special while Baby Boomers & Silent Generation are happier to splash on full price items.
Stocking up on poultry while its on promotion is another great way to save - Gen Z shoppers buy over half of their chicken on special.
Famously fond of avocadoes 85% of Auckland-based Gen Z shoppers and 90% of Southlanders buy their avocadoes.
Gen Xer’s are the most likely generation to hunt out great deals on fresh veges. However, Gen Zer’s are more inclined to score fruit on special.
Regardless of age and stage, Clubcard customers love their ice-cream, with classic vanilla being the favourite.