The New World Beer & Cider Awards is back, offering breweries and cidermakers an unparalleled opportunity to get their best brews in front of shoppers in New World stores nationwide.
Now in its seventh year, the competition is unique in bringing together the rigours of professional judging with a retail opportunity to deliver measurable sales and a major boost to brand awareness for the Top 30 winners – on top of the usual bragging rights, of course!
This year a special class for hazy IPAs and pale ales has been introduced, as the cloudy brews reach almost cult status among beer lovers, and emerging products like supermarket-compliant seltzers and alcoholic kombuchas are also invited to enter in their own new class. Entry fees have been reduced for 2021, in recognition of the challenges faced by the industry this year.
Entrants don’t need to be an existing New World or Foodstuffs supplier to put their best brews forward for judging and new entrants are actively encouraged!
To ensure sufficient stock for our thirsty New World customers, each entry must be able to supply the minimum volume within the required timeframe in the event of being selected for the Top 30. Click here for more details on entry requirements.
The independent panel of expert judges will seek out the Top 30 beers, ciders, seltzers and alcoholic kombuchas entered into the competition. These great products will be rewarded with national distribution through 138 New World stores, gaining extensive brand exposure through active instore promotion and comprehensive marketing during the awards’ four-week promotion. The next 70 best beers and ciders will be Highly Commended and celebrated on the New World website, creating a Top 100 list for shoppers to explore.
An independent panel of 28 beer and cider judges will bring vast industry experience and expertise to the judging process. Each entry will be blind judged and assessed on its qualities using a collaborative approach evaluating technical excellence, balance and, most importantly, drinkability.
Chair of Judges Michael Donaldson (Pursuit of Hoppiness, Beer Nation, The Big Book of Home Brewing) will return alongside beer judges Kelly Ryan (Fork & Brewer), Brian Watson (Good George), Tracy Banner (Sprig & Fern), Soren Eriksen (8 Wired), Stephen Plowman (Hallertau), Sam Williamson (Sawmill), Mason Pratt (Emerson’s), Shane Morley (Steam Brewing), Geoff Griggs (beer writer, National Homebrew Competition chief judge), Kieran Haslett-Moore (North End), Joe Wood (Liberty), Andrew Childs (Behemoth), Colin Mallon (Publican), Matt Warner (Parrotdog), Ralph Bungard (Three Boys), Keith Riley (Lion), Carrie McLachlan (Garage Project), Alex Biedermann (Brewing Consultant) and Emma Bell (Kereru). We’re delighted to welcome Cameron Burgess (Southpaw) and Denise Garland (beer writer) to the team. The Cider and Perry entries will be judged by Justin Oliver (Bohemian Cider), Dylan Jauslin (Goldings Freedive), Merophy Hyslop, Jody Scott (Zeffer), Trudy Shields (Capital Cider) and Annika Naschitzki (Tiamana). Behind the scenes, an experienced stewarding team will run the competition to the highest standards and ensure that judges do not taste any of their own products.
We encourage you to enter! It makes great commercial sense to enter this consumer-focussed competition with an expert judging panel that makes top-quality beers and ciders readily available to a wide variety of customers.
Entries close 10 February 2021.
All enquiries are welcome and can be directed to the Competition Director:
Rachel Touhey, Foodstuffs NZ