Colgate® Sensitive Whitening is clinically proven to provide long-term sensitivity relief when used regularly. It also lifts away surface stains and contains tartar fighting ingredients for shiny white teeth. - Soothes and desensitises nerve endings in teeth for long-term sensitivity pain relief when used regularly - Gently removes surface stains and promotes naturally white teeth - Removes plaque with brushing and prevents tartar build-up - Strengthens tooth enamel and protects against cavities The toothpaste contains potassium salts that soothe and desensitise the nerve endings in teeth to significantly lessen sensitivity pain over time. With continued use, Colgate® Sensitive Whitening helps prevent sensitivity pain from recurring, but this protection may be lost if use is suspended. Always read the label. Follow the directions for use. If symptoms persist, talk to your health professional. Size: 110g *With twice daily brushing, teeth pain relief in up to 2 weeks