We believe you deserve a life that's free from tooth sensitivity. That's why helping you to get instant^ relief and lasting protection matters to us. How does Colgate Sensitive Pro-Relief Multi Protection toothpaste work? - It works by plugging the channels that lead to sensitive tooth nerves, to block the pain. - With regular use, it builds a long lasting protective barrier that acts like a seal against sensitivity. With regular brushing, Colgate Sensitive Pro-Relief Multi Protection toothpaste: - Fight Cavities - Remove Plaque - Promote Gum Health - Strengthen Enamel - Remove Surface Stains - Freshen Breath. Colgate Sensitive Pro-Relief Toothpaste is vegan, sugar free, gluten free and responsibly made* Pack Size: 110g ^After application as directed. *our products are made at Colgate-Palmolive facilities that are increasing energy and water efficiency, driving towards zero waste, striving for no workplace accidents, and adhering to ethical labor practices