OGX Brazilian Keratin Smooth Hair Shampoo has a rich, luxurious blend proven to make hair smoother after first use* Infused with Coconut Oil, Keratin Proteins, Avocado Oil and Cocoa Butter, the shampoo helps nourish and hydrate to add smoothness and shine to your hair. *vs non conditioning shampoo The hair shampoo smooths hair cuticles and fortifies every hair strand to its core to help promote strong and healthy-looking tresses and add a brilliant glow and luminescent shine to your hair. Salon grade formula with patented LipiPro Shield tech proven to make your hair more resilient with every wash. Helps restore and strengthen even the most damaged hair strands, to help create beautifully strong smooth and soft hair.