Daily styling and sun exposure are just some of the things that contribute to everyday wear and tear on our hair. But getting silky hair doesn’t need to be difficult: with a moisturising shampoo, you can help protect and cleanse your hair to keep it feeling soft every day. It's time to say goodbye to dry hair! This Dove shampoo is formulated with Pro-Moisture Complex, which helps to smooth hair on the outside while deeply and progressively nourishing it from within giving you soft hair. With regular use, this Dove Nourishing Moisture Shampoo with Bio-Restore Complex helps to make hair look and feel healthier in the long run. With every wash, it instantly detangles hair, improving manageability and leaving you with the appearance of soft and silky hair and up to 10x more resilient hair. For softer hair, just apply this shampoo onto wet hair, lather and rinse before using the Dove Nourishing Moisture Conditioner.