A whole protein provides all nine essential amino acids which your body needs but cant produce on its own, so it must be supplied daily from food. Protein is essential for the building and recovery of muscle tissue and organs. Research has also shown that eating a protein-rich breakfast can help stimulate and sustain a feeling of fullness and set the tone for your day. Bursting with real strawberries for all natural fruity goodness. High protein High calcium Fresh milk Low fat Low lactose No powders or soy