Sensodyne Daily Care Toothpaste provides 24/7 sensitivity protection*, while maintaining strong teeth and healthy gums, with twice daily brushing. Leaves your mouth feeling clean and fresh. Sensodyne Daily Care is a fluoride toothpaste which can be used everyday and provides daily care for sensitive teeth. What are sensitive teeth? Sensitivity occurs when the dentine underneath tooth enamel becomes exposed. When exposed dentine comes into contact with hot or cold, sweet or sour drink or food, or even your toothbrush, it can trigger the nerve causing a short sharp pain. What does Sensodyne do? Sensodyne is proven to relieve sensitive teeth, and with twice daily brushing everyday, it provides 24/7 protection from sensitivity, plus all the benefits you would expect from a daily toothpaste - strong teeth, healthy gums and fresh breath.