Did you know that hair is 90% protein? Daily damage strips this protein away. That’s why Dove Intensive Repair + Ceramide Serum is formulated with patented Bio-Protein Care technology. Part of our Damage Therapy system, Offers 10 transformative benefits for damaged hair: repairs at a molecular level, protects from future damage, reduces breakage and split ends, restores strength, improves smoothness, boosts shine, seals hair cuticles, softens strands and simplifies styling. For up to 10x stronger hair* *When using Dove Intensive Repair + Ceramide Shampoo and Conditioner vs non-conditioning shampoo. -Creates a protective shield offering 10 transformative benefits -Repairs hair at a molecular level, protects from future damage, restores strength, reduces breakage and split ends -Improves smoothness, boosts shine, seals hair cuticles, softens strands -Features Bio-Protein Care technology -PETA-Approved Vegan -We do not test on animals anywhere in the world