Reveal your radiant, glowing smile! Colgate Optic White Vitamin C is formulated with 95% pure stabilised Vitamin C† to deliver high-impact brightening while being non-acidic and safe for daily use. Daily food and drink can dull your smile, causing yellow tones to build up over time. This active formula specifically targets discolouration to reduce yellowing and removes 7 years of stains in 7 days*. Developed by experts, it is enamel safe for daily use and contains fluoride. Size: 100g Directions for use: Brush thoroughly at least twice a day, for at least 2 minutes or as directed by your dental professional. Do not swallow. Rinse with a small amount of water. Do not use for children 6 years of age or less. †Refers to the 95% purity of sodium ascorbyl phosphate, a stabilised form of vitamin C. *with brushing twice daily for 7 days. Individual results may vary.