About New World Long Bay

We’re the Te Brake family – proud Owner/Operators of New World Long Bay since opening our doors in 2019. As locals ourselves, we love being part of this vibrant community.

Before moving to Long Bay, we spent six years running an iconic Four Square in the Far North, and we’ve brought that same passion for people and great food with us.

At New World Long Bay, our incredible team is committed to creating a top-tier shopping experience, full of inspiration, quality, and value. And of course, don’t leave without trying our famous NWLB donuts – a local favourite!

Stay connected with us on Facebook, TikTok, and Instagram for giveaways, updates, and behind-the-scenes fun.

We’d love your feedback – let us know how we’re doing at newworld.co.nz/survey and go in the draw to win a $500 New World gift card.

We look forward to meeting you in store!

Marcus & Ally

Read all about our donuts:

Auckland’s Best Doughnuts

That's right, New World Long Bay is seriously upping its game with a cabinet jam-packed with super-sized doughnuts in an assortment of fun

Is this NZ’s most bougie supermarket bakery?