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William Waiirua reminds us to Always Graze When You Liaise this summer 


The next iteration of Always Graze When You Liaise launched just in time for the official kick off summer. 

The joint responsible drinking campaign between Cheers NZ, Foodstuffs brands including New World and William Waiirua is back to remind New Zealanders to eat while drinking alcohol. 

Media personality William Waiirua says, “The campaign encourages New Zealanders to eat while drinking alcohol, it’s that simple. The feedback we received from punters after last year’s campaign was extremely positive. The message is sticking, but this year, we’re going to have a bit more fun with how we deliver that message to consumers.”

Keep an eye out on New World’s Facebook page to watch Waiirua’s antics and learn how to 

Name a more dynamic duo than food and alcohol. We’ll wait.