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Foodstuffs and Griffin’s create social impact biscuit benefiting Breast Cancer Foundation NZ


Foodstuffs and Griffin’s have partnered to deliver a limited-edition social impact biscuit benefiting Breast Cancer Foundation New Zealand (BCF NZ). 

For the month of May, the biscuit, which has a shortbread base and comes in two flavours, pink icing and chocolate, is available exclusively at New World, PAK’nSAVE and Four Square stores nationwide also available at On the Spot stores in South Island while stocks last. With $1 from every biscuit packet sold going directly to BCF NZ, the goal is to raise $250,000 which will go towards their efforts to raise Kiwis’ overall awareness of breast health and the importance of early detection, as well as providing free support services for breast cancer patients.  

Each day, nine Kiwi women are diagnosed with breast cancer, and one of these women will be Māori. Over the past year many Kiwis have not been able to prioritise regular GP appointments or general health check-ups due to multiple lockdowns, and with 90 percent of breast cancer diagnoses having no family history link, providing educational breast health resources for New Zealand communities is critical to saving lives.  



More Kiwi women are diagnosed with breast cancer than any other cancer in New Zealand, with around 3,300 new diagnoses every year,” says Amylouise Miller, Corporate Partnerships Manager, Breast Cancer Foundation New Zealand. “If we can help Kiwis 'find it before you feel it,’ we’ve already saved lives."

BCF NZ receives no government funding, so we rely on generous partners like Foodstuffs and Griffin’s to raise critical funds so we can educate Kiwis on the importance of going for mammograms, doing regular self-checks and providing support to breast cancer patients. New World, PAK’nSAVE, Four Square and On the Spot customers who purchase the social impact biscuits for their morning tea or Pink Ribbon Breakfast, will have a direct impact on BCF NZ’s efforts and the support we provide to patients.”  

Foodstuffs and Griffin’s are two Kiwi companies who have come together to support an incredible Kiwi charity that is on the front line of educating New Zealanders on breast health,” says Antoinette Laird, Head of Corporate Affairs, Foodstuffs New Zealand. “The social impact biscuit benefitting BCF NZ is another way we can demonstrate our ‘Here for New Zealand’ commitment and by involving our generous customers in the process, we’re able to have an even more significant impact on a cancer that claims far too many lives.”  

Each May BCF NZ’s Pink Ribbon Breakfasts are designed to bring Kiwis together, with funds raised going directly to the ground-breaking work some of New Zealand’s top breast cancer researchers are undertaking, in addition to educational programmes and patient support services.  

“Whether it’s purchasing a pack of biscuits to bake the ‘Lemonade and Biscuit Cheesecake’ recipe for Mum this Mother’s Day, driving a friend to a breast health check or hosting their own Pink Ribbon Breakfast, supporting BCF NZ is a rewarding cause we can all get behind,” finishes Laird. 

The social impact BCF NZ biscuits are available exclusively at New World, PAK’nSAVE and Four Square stores nationwide also available at On the Spot stores in South Island throughout the month of May or while stocks last.  

Griffin’s has been a proud sponsor of BCF NZ since 2019 through a 20 cent per pack donation from limited-edition products sold during Breast Cancer Awareness Month in October including Eta Uppercuts Himalayan Sea Salt & Cracker Pepper chips and Griffin’s Raspberry Mallowpuffs. 

Visit Breast Cancer Foundation NZ’s website to learn more about their educational programmes, partners and how to get involved with Pink Ribbon Breakfast month.