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Foodstuffs North Island launches New World Essential Boxes pilot powered by Gilmours 

20 April 2020

Foodstuffs North Island is piloting New World Essential Boxes to give New Zealanders an express shopping option to get their grocery essentials quicker and more conveniently during the Alert Level restrictions. 

The pilot launches today featuring a suite of three essential boxes and will be trialled in central and outer central Auckland suburbs.

The New World Essential Boxes are powered by Gilmours, Foodstuffs North Island’s wholesale brand, which has the delivery fleet and access to wholesale quantities of product enabling the New World brand to increase online order capacity for its customers.

“We’re doing our best to keep innovating during the lockdown with our primary goal of meeting the grocery needs of all our customers,” says Chris Quin, CEO, Foodstuffs North Island. “No matter the Alert level, New Zealanders are looking for options as to how they can get their grocery essentials so they can stay home and stay safe.”

The New World Essential Boxes are ideal for individuals or families who are looking for an express shopping option, or for the elderly or vulnerable who are unable to leave their homes. The boxes can also be purchased on behalf of someone else, saving the recipient a trip to the store. In addition, for every box purchased, New World will make a donation to Eat My Lunch to help feed Kiwi kids in need. 

“We’ve listened to our customers and they’ve told us they are looking for a ‘one stop shop’ approach to their groceries so they can save time and money, and the New World Essential Boxes pilot is an innovative solution to do just that,” says Quin. “Our Gilmours brand has capacity to help drive this solution forward due to its usual customer base of cafés, restaurants and bars experiencing a marked decrease in demand due to level restrictions. This joint solution is a great way for the two brands to combine forces and meet the needs of customers who need key grocery items and who prefer to shop from the comfort and safety of their homes.”

The first week of the pilot will include three essential boxes to choose from, with more essential boxes to be introduced in the coming days to meet customers’ various grocery needs.

The New World Small Household Essentials Box ($85.95) includes basic household groceries to refill the pantry and fridge as well as hygiene products. The box is ideal for 1 person for 2 weeks, or 2 people for up to 1 week.

The New World Family Food Essentials Box ($179.95) includes breakfast, lunch, and dinner groceries for a small family. 

The New World Fruit & Vege Essentials Box ($39.95) includes an assortment of basic fresh fruits and vegetables to keep you healthy. The box is ideal for 1-2 people. 

The contents of each New World Essential Box may vary and will include a blend of branded and private label (Pams, Value, Pams Finest) products. Contactless delivery fees are included in the price of each box and no subscription is required.

The New World Essential Boxes delivery timeframe is Monday-Friday between 9am-6pm, and customers will receive an email or text message confirming when their order is on its way. Additionally, next day delivery is available when ordering before 6pm.

If a customer’s local store is New World Eastridge, Kumeu, Metro Queen Street, Mt Roskill, New Lynn, Remuera, Stonefields, or Victoria Park, then they live within the geographical catchment to order a New World Essentials Box.