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23rd October 2020

New World Waitara celebrates 50-year milestone


Celebrating 50 years of New World Waitara, and 75 years of family grocer history, the Williams family are coming together with their community to celebrate their time as grocers.     

First opened by Colin Williams in 1970, New World Waitara was taken over by his son John in 1992 and is now owned by grandson, Craig.

Keeping it in the family: 50 years of the Williams family at New World Waitara - Read the Stuff article here.

New World Waitara owner-operator Craig Williams says, “Being a third-generation grocer means that our family has had the privilege of serving the Waitara community for the past 50 years. It’s been a real privilege to grow up in a community where we’ve had several families working with us. We’ve had team members who’ve worked with my father-and their kids are now working in-store with me.”

Prior to Craig and New World Waitara, Grandfather, Colin Williams first started in the grocery business-owning Four Square Rahotu. It was during his 25 years at Four Square that Colin found a passion for grocery retailing, before taking ownership of New World Waitara.

John Williams, the previous owner of New World Waitara (1992-2018) says, “I remember from a young age playing shop keeper, stacking shelves, and helping to serve customers after school and during school holidays.

“Over the years we’ve seen the introduction of new technologies, a storewide expansion, and refurbishment all while ensuring a modern look and feel for the store.”

On Wednesday 21st of October, celebratory cake will be served up to customers alongside an in-store promotion which rewards shoppers for every $40 spent. Customers will go in the draw to win a trailer full of prizes including a brand-new BBQ.

“We’re excited to see how the next 50 years look for the store and are looking forward to seeing how technology will further develop and enhance our retail shopping experience,” adds Craig.