The secret to fresh hop beers is the speed of getting the beautiful, aromatic fresh hops from the paddock to the brewery. Timing and temperature are critical to the recipe, and part of New World’s commitment is to transport the fresh beer from each brewery as soon as it’s ready to more than 140 stores around the country through a constantly cold supply chain. This ensures every brew reaches the beer chiller shelves in perfect condition.
1. Firstly, the hops are harvested from the bine
(Yes it's bine, not vine).
2. Delicate fresh hops cones are immediately transported to the brewery
The natural fragrance is amazing!