Colgate Total Active Prevention Enamel Strength Toothpaste. Clinically Tested 24 Hour Antibacterial Protection* 3X More Effective at Fighting a Root Cause** Dual enamel protection action*** helps fight food acids, a root cause of enamel erosion, and helps to strengthen, reharden and protect enamel. A multibenefit toothpaste Helps prevent many oral care issues^. This formula contains a unique system that stabilises our active ingredient and is designed for superior^^ performance. Size: 200g Flavour: Mint *2x daily (every 12 hours) brushing with 4 weeks continued use. **Fight tartar, cavities and bad breath based on bacterial plaque reduction vs. non-antibacterial fluoride toothpaste with 3 months continued use. ***remineralises weakened enamel & prevents demineralisation ^bad breath, cavities, enamel erosion, tartar, plaque, stains, bacteria on gums. ^^vs. a non-antibacterial fluoride toothpaste.