Do I need to be a supplier to New World or Foodstuffs?No, new suppliers are welcome and actively encouraged. For new suppliers, if your product is selected for the Top 30, we’ll guide you through the supplier approval process.
What are the entry criteria?
The important conditions to entry are::
- You are able to supply the minimum volume within the required time-frame.
- The product is packaged and labelled for retail sale with both a product barcode and an outer case barcode that have a Barcode Verification Report completed by GS1.
- The product is manufactured under current food safety certification.
- Entries imported from overseas must have a New Zealand distributor and have the minimum volume requirement in New Zealand by Friday 9 April
- For the new class of seltzers and alcoholic kombucha, due to the long approval times entries must be approved as grocery/supermarket compliant by Foodstuffs North Island and South Island legal teams prior to judging
Please note, Foodstuffs is supporting industry moves to outers of 12 for single bottles and cans. If you have any queries on these points, please contact Rachel Touhey on [email protected].
How much does it cost to enter?In recognition of the tough year we’ve had, for 2021 the entry fee has been reduced to NZ$85 + GST per entry. An invoice with payment instructions will be emailed on Friday 12 February.
Is this competition open to beers and ciders imported from overseas?Beer and cider from any country can be entered and there is no restriction on the number of products that a supplier may enter. However, imported entries must have a New Zealand distributor.
When do I send samples and how many bottles do you need?
Entries will be confirmed by email on Thursday 11 February. This email will include instructions for sending samples. Samples must be received by Friday 19 February. Arrangements can be made for late samples of new brews to be received with the final cut-off of Friday 26 February.
8 x sample bottles or cans are required for products of 500ml or less
6 x sample bottles or cans are required for products of more than 501ml
Each entry must be submitted for judging in its retail packaging. No tank or barrel samples can be entered
Can I send samples without a finished label?
Yes, new beers and ciders may be entered for judging without a “finished” label. However, the samples must have a temporary label including the product name, name and address of the producer and the information required by the FSANZ labelling regulations – see point 33 of the T&C for an example. A copy of the proposed label may be attached to the samples. If the beer or cider is selected for the Top 30 it must be fully labelled and available for photography by Friday 19 March.
How do you judge the entries?Each entry will be blind judged and assessed on its qualities using a collaborative approach evaluating technical excellence, balance and, most importantly, drinkability. The top entries in each class will then be randomised, re-tasted and ranked by the Table Captains and Chair to determine the Top 30. The next 70 best brews will be Highly Commended and listed on the New World website, creating a final list of the Top 100 beers and ciders.
When do I get the results, and when can I tell everyone if I’m a winner?
All results will be confirmed by email to the address provided on the entry form on Thursday 4 March.
All results are confidential and embargoed until the New World Beer & Cider Awards public announcement. The dates of lifting the embargo to New World stores and of lifting the public embargo will be confirmed by email from the Competition Director. Please contact [email protected] with any queries.
What happens if my brew is selected for the Top 30?
The Competition Director will email the supplier of each Top 30 product on Friday 5 March with the good news! You will be asked to confirm your product(s) complies with the entry criteria listed above.
You have until midday Wednesday 10 March to confirm that your Top 30 product meets these entry criteria. Then you’ll receive an email detailing next steps of what you need to do and what Foodstuffs will do. If you’re a new supplier to Foodstuffs, this will include the process for setting you up as an approved supplier and the paperwork that’s required by Wednesday 17 March.
If your beer or cider is selected for the Top 30 but doesn’t meet the entry criteria, the product won’t be eligible for the four-week New World Beer & Cider Awards promotion. As a result, it will be awarded Highly Commended and the next highest ranked product will take its place in the Top 30.
How do you promote the Top 30 to customers?New World undertakes a comprehensive marketing and PR campaign to highlight the Top 30 beers and ciders to consumers. Complimentary instore sampling with New World customers is a key part of this activity. All Top 30 suppliers are expected to seriously evaluate the different options to achieve maximum sampling opportunities nationwide throughout the four-week promotional period.
What happens if my brew is Highly Commended?After the Top 30 selection, the next 70 best beers and ciders will be Highly Commended and listed on the New World website, creating a Top 100 list for shoppers to explore. There is no guarantee of distribution through New World stores for Highly Commended products. However, you can contact the liquor category team at Foodstuffs North Island and Foodstuffs South Island who may present your product for ranging in New World stores – a process which evaluates the merits of each product and promotional support.
Does my award apply to all packaging formats?
Yes. Medal stickers showing the Top 30 and Highly Commended awards will be supplied and available to purchase. They can be put on beers and ciders of the same recipe, using the same ingredients, brewed at the same location and of the same discernible quality as that entered for judging.
You’ll receive your award certificates and a roll of 1,000 medal stickers for each winning product during week commencing 5 April. The cost of these stickers is included in the entry fee. Medal stickers can only be applied after the lifting of the public embargo. If you wish to incorporate the medal sticker into your label design or advertising, please contact [email protected]