- Beer and cider from any supplier, producer or agent may be entered.
- Beer and cider from any country may be entered. Entries imported from overseas must have New Zealand representation and distribution and must have the minimum volume requirement available in New Zealand by Friday 9 April.
- There is no restriction on the number of different beers and ciders entered from a supplier, producer or agent.
- Each entry must be must be packaged and labelled for retail sale. Multipacks are accepted.
- Each entry must have both a product barcode and an outer case barcode with a Barcode Verification Report completed by GS1.
- Each beer or cider entered into the competition must be able to supply the minimum volume within the required timeframe, in the event of being selected for the Top 30.
- A beer or cider may be entered only once. The same beer or cider made at a different location or packaged in a different format (glass, can, plastic etc) cannot be entered a second time.
- Each entry is under the packaging format of the entrant’s choice (e.g. glass, can, plastic etc.). If the beer or cider is selected for the Top 30 and is available in different packaging format(s) (whilst being the same recipe, using the same ingredients, brewed at the same location and of the same discernible quality as that entered for judging) a commercial decision may be made as to the most appropriate packaging format to take into Foodstuffs ambient DC.
- Entries must be submitted using the online form or the New World Beer & Cider Awards 2021 entry spreadsheet supplied by the Competition Director. The entry spreadsheet can be requested by emailing [email protected]
- The cost per entry is $85 + GST. (This has been reduced from NZ$100 plus GST for the 2021 competition only).
- An invoice for entry fees with payment instructions will be emailed on Friday 12 February 2021. Payment must be received by Friday 19 February 2021. If payment is not received by the due date entries may be withdrawn, results may be withheld or entrants may be ineligible for entry the following year at the organisers discretion.
- For existing Foodstuffs North Island suppliers, entry fees may be offset against the next payment from Foodstuffs North Island.
- Withdrawals must be notified to the Competition Director at [email protected]
- Entry fees for withdrawn entries already invoiced may not be refunded for withdrawals made after the payment date of 19 February 2021.
- By entering the New World Beer & Cider Awards entrants agree to receiving emails updating them on the competition. Recipients can unsubscribe to these emails at any time.
- Foodstuffs NZ will hold entrant’s email addresses in a database for future marketing and promotional purposes of the New World Beer & Cider Awards entry process. This database may be securely shared with Foodstuffs agencies and third party suppliers for this purpose.
- By submitting an entry into the New World Beer & Cider Awards, you agree to be bound by the terms and conditions of the competition.
Samples and Judging
- Confirmation of entries and sample bottle instructions will be emailed to entrants on Thursday 11 February 2021.
- The final date for receipt of entry samples is Friday 19 February 2021.
- While every effort will be made to ensure entries are judged in the correct class according to the product’s labelling, it is the entrant’s responsibility to ensure that the beer or cider is entered into the correct class. However, the competition organisers reserve the right to move an entry to a more suitable class if this is deemed necessary.
- It is the entrant’s responsibility to ensure the details completed on the entry form are for the beer or cider that is submitted for judging.
- It is the entrant’s responsibility to ensure that the beer or cider to be judged is received by the due date.
- 8 x sample bottles or cans are required for products of 500ml or less.
6 x sample bottles or cans are required for products of more than 501ml.
- All sample bottles submitted for the competition become the property of Foodstuffs NZ. Despite requesting the least number possible, there may be some product which is excess to requirement. Every effort will be made to sell these appropriately and donate the proceeds to a suitable charity. Last year these excess bottles were auctioned with the New World Beer & Cider Awards excess stock resulting in over $5,000 being donated to the Starship Children’s Hospital charity.
- Each entry must be presented for judging in its retail packaging. No tank or barrel samples can be entered.
- Under the Food Standards code, cider falls under the fruit wines definition. Due to the Sale & Supply of Alcohol Act and the Off Licenses granted to New World stores, only cider which adheres to the Food Standards definition is eligible for entry into the competition. Fruit Wine Product which is made with additional ingredients not derived from the fruit itself and which falls outside the definition is not eligible for entry into the competition, as it cannot be sold through New World stores.
- Seltzers, alcoholic kombucha and mead must be approved as grocery/supermarket compliant by Foodstuffs North Island and South Island legal teams prior to judging.
- Each beer or cider supplied for judging must be fully consistent with all beer or cider produced under the same label and made available for sale in New Zealand. All entry samples must be taken from, and therefore representative of, a homogeneous quantity of that product. Such beer or cider may be produced in multiple batches, lots or bottlings provided that:
a. Every batch, lot or bottling is composed of identical source materials blended in identical proportions and subjected to identical brewing practices and processes as far as practically achievable in terms of good brewing practice.
b. Every batch, lot or bottling is consistent in terms of sensory characteristics and chemical profile, allowing for analytical tolerances and the effects of maturation.
c. It is fully consistent with all beer or cider produced under that same label and with that available in the market.
- All product entered for judging must be of merchantable quality and comply with all relevant Food Safety legislation and standards for retail sale, including full compliance with the labelling regulations as specified in the Australia New Zealand Food Standards Code.
- New beers and ciders may be entered for judging with a temporary label but if the beer or cider is selected for the Top 30 it must be fully labelled and available for photography by Friday 19 March 2021.
- New bottlings without a final label must have a temporary label applied. Temporary labels must include the product name, name and address of the producer, package size, alcohol % and standard drinks. For example:
The Dogs B Hazy IPA
Produced by The Dogs B Brewery, 100 Kennel Road, Houndsville, Alexandra
330ml. 6.0% alc. 1.6 standard drinks
Alternatively a copy of the proposed label may be attached to the bottle / can.
- All top ranked entries will be photographed during the judging for marketing purposes.
- Each entry is judged individually on its merits using a collaborative judging method which evaluates the entry’s qualities, technical excellence, balance and drinkablility. Similar style beers and ciders will be grouped together within a class.
- The top entries in each class will be randomised, re-tasted and ranked by the Table Captains and Chair to determine the Top 30.
- The next 70 best beers and ciders will be Highly Commended.
- In the event of any dispute, the decision of the Chair of Judges and the Foodstuffs NZ shall be final.
- Medal results will be confirmed by email on Thursday 4 March 2021.
- All results are confidential and embargoed until the New World Beer & Cider Awards launch. The dates of lifting the embargo to New World stores and of lifting the public embargo will be confirmed by email from the Competition Director.
Supply and Distribution
- The brewery or distributor (“supplier”) of Top 30 beers & ciders will be emailed on Friday 5 March by the Competition Director to confirm the entry meets the competition criteria, which are: supplying the required volume within the required timeframe as per the classes and minimum volume requirements; that the entry has both a product barcode and an outer case barcode and these have a Barcode Verification Report completed by GS1; that the entry is manufactured under current food safety certification; that entries imported from overseas have New Zealand representation and distribution and will be landed and available in New Zealand by Friday 9 April 2021; if the products is a seltzer or alcoholic kombucha it is approved as grocery/supermarket compliant by Foodstuffs North Island and South Island legal teams prior to judging.
Please note: Foodstuffs is supporting industry moves to outers of 12 for single bottles and cans.
- The supplier of Top 30 beers & ciders must confirm the competition criteria are met by midday Wednesday 10 March 2021.
- For any beer or cider selected for the Top 30 which doesn’t meet the competition criteria, the product will not be eligible for the four week NWBCA promotion. As a result, the product will not be warehoused in Foodstuffs ambient Distribution Centres (DC), stocked in New World stores or promoted as part of the NWBCA during the four week promotional period. It will be awarded Highly Commended and the next highest ranked product will take its place in the Top 30.
- After the Top 30 selection, the next 70 best beers and ciders will be Highly Commended and listed on the New World website. There is no guarantee of distribution through New World stores for Highly Commended products.
- For any Highly Commended product which doesn’t meet the competition criteria (eg isn’t available for retail sale), the product will not be eligible for the Highly Commended award. The next highest ranked product will take its place in the Highly Commended.
- Foodstuffs North Island (FSNI) and Foodstuffs South Island (FSSI) will warehouse the Top 30 beers & ciders that meet the competition criteria in Foodstuffs ambient DC. These Top 30 beers and ciders will be stocked in all liquor-selling New World stores nationwide (excludes Trust areas), price promoted and marketed in the NWBCA four-week promotion.
- The Top 30 beers and ciders supplied to Foodstuffs ambient DC must be of the same recipe, use the same ingredients, be brewed at the same location and be of the same discernible quality as that entered for judging.
- Where a Top 30 beer or cider is available in a different packaging format a commercial decision will be agreed between Foodstuffs Liquor Category teams and the supplier as to which size will be taken into Foodstuffs ambient DC.
- The suppliers of Top 30 beers & ciders being warehoused in Foodstuffs ambient DC will be sent a confirmation email with full instructions for new supplier approval (if required) and set up either via GS1 ProductFlow or Data eXpress (DEX) by Wednesday 17 March 2021.
- Failure by new suppliers to provide the completed Foodstuffs Compliance documentation by 5pm on Wednesday 17 March 2021 will lead to that beer or cider being withdrawn from the NWBCA four-week promotion.
- New suppliers who do not currently hold their own food certification acceptable to Foodstuffs must be willing to meet the requirements of Interim Approval and obtain the necessary certification over a specified time period; this may include being audited against Foodstuffs Importer/Broker Standard.
- Each Top 30 beer or cider featured in the four week NWBCA promotion must be set up either via GS1 ProductFlow or Data eXpress (DEX). The required information must be submitted by 5pm on Wednesday 17 March 2021.
- Failure to submit ProductFlow or Data eXpress (DEX) information by 5pm on Wednesday 17 March 2021 will lead to that beer or cider being withdrawn from the four week NWBCA promotion.
- Actual orders, delivery dates and delivery details for each Top 30 beer & cider featured in the four week NWBCA promotion will be confirmed by the relevant Replenishment Buyer, with the first orders being received week commencing 12 April 2021.
- All Top 30 beers & ciders being warehoused in Foodstuffs ambient DC must be received with at least 90 days before the Best Before date.
- Failure to supply stock in required quantities by the Wednesday before the promotion starts may result in withdrawal from the Top 30 promotion and exclusion from entering the competition in the future.
- Foodstuffs undertakes to make every effort to maximise sales of each Top 30 beer and cider featured in the four week NWBCA promotion by working in partnership with the supplier, but does not guarantee an order for the minimum volume requirement. Some beverages will sell in excess of this amount and others will sell less.
- For the suppliers of Top 30 beers and ciders featured in the four week NWBCA promotion, to continue selling to Foodstuffs South Island beyond the NWBCA four week promotional period the product must be re-presented to the Liquor Category Analyst for ranging.
- For the suppliers of Top 30 beers and ciders featured in the four week NWBCA promotion, Foodstuffs North Island will review sales and performance six weeks after the NWBCA promotional period ends to decide on-going ranging status.
- If the beer or cider is not performing and needs to be removed from the DC the category teams will:
• work with the supplier on additional promotional activity within New World
• if this isn’t successful the product will be offered to other retail banners within Foodstuffs
• if this isn’t successful the stock will need to be returned to the supplier within a reasonable timeframe and a credit will be requested for the returned stock.
Price Promotion & Marketing Promotion
- The Top 30 beers & ciders being featured in the NWBCA four week promotion are expected to be supported by the supplier with price promotions to enable these products to be featured in the weekly New World mailer and in national advertising. This price promotion activity will be negotiated with the FSNI Beer Category Manager and New World South Island Liquor Promotions Manager.
- The Top 30 beers & ciders in the NWBCA four week promotion will feature in an extensive print and online marketing campaign and instore. The cost of being featured in this advertising material is $500 plus GST for each beer or cider (This has been reduced from NZ$750 plus GST for the 2021 competition only). Acceptance of these Conditions of Entry indicates acceptance of this fee. This fee will be invoiced by Foodstuffs NZ.
- Suppliers of Top 30 beers & ciders featured in the four week NWBCA promotion are asked to assist in promoting their beverages by agreeing to a link to their brewery website from the New World website.
- Suppliers of Top 30 beers & ciders featured in the four week NWBCA promotion are expected to seriously evaluate supporting complimentary instore sampling activity.
- Suppliers of Top 30 beers & ciders featured in the four week NWBCA promotion are expected to make available enough product, free of charge, to be tasted and promoted to New World Liquor Managers and Owner Operators at store launch events to promote the 2021 New World Beer & Cider Awards, as requested by the individual Foodstuffs liquor category teams. Foodstuffs undertakes to keep this request to a reasonable volume.
- New World Beer & Cider Awards Top 30 and Highly Commended medal stickers and images can only be applied to the brand, variety, recipe and brewery location submitted and judged in the 2021 New World Beer & Cider Awards and cannot be transferred to any other brand, variety or brewery location.
- New World Beer & Cider Awards Top 30 and Highly Commended medal stickers can only be applied to beverages as per the confirmation of results emailed on Thursday 4 March 2021.
- New World Beer & Cider Awards Top 30 and Highly Commended medal stickers can only be applied after the lifting of the public embargo (date to be confirmed by email by the Competition Director).
- Any advertising, promotion or publicity relating to or referring to medals, awards, Champions or accolades won in this competition must not be false, misleading or deceptive.
- New World Beer & Cider Awards Top 30 and Highly Commended medal stickers will be available to purchase from Thursday 4 March 2021. Details will be emailed by the Competition Director with the judging results. The medal sticker order form will be available from [email protected]
- A roll of 1,000 medal stickers will be sent to the supplier of each Top 30 and Highly Commended entry with the medal certificates. The cost of these stickers is included in the entry fee. The stickers and certificates will be sent by post and will be dispatched week commencing 5 April 2021.
- The New World Beer & Cider Awards Top 30 and Highly Commended medal designs are owned by Foodstuffs NZ. Medal stickers can only be purchased from the authorised supplier whose details will be advised by email on Thursday 4 March 2021.
- Reproduction of the New World Beer & Cider Awards Top 30 and Highly Commended medal stickers in print or online must use the authorised images files. These are available from [email protected]
- New World Beer & Cider Awards, New World Beer & Cider Awards 2021 and New World are brands owned by Foodstuffs NZ. Any use of these brands in any form must be authorised in writing by Foodstuffs NZ. Requests can be emailed to [email protected]
- Any producer or supplier that breaches the rules of the 2021 New World Beer & Cider Awards will be disqualified, have awards withdrawn and may be prevented from entering the competition in future.
- All beers and ciders entered into the New World Beer & Cider Awards competition may be subject to verification of compliance with the regulations of the competition by auditors appointed by the organisers of the competition.
- All breweries with Top 30 beers and ciders featured in the four week NWBCA promotion are obliged to disclose the brewing location of the samples which were judged and the brewing location for deliveries to Foodstuffs ambient DC.
- The brewery or distributor of each Top 30 beer and cider featured in the four week NWBCA promotion may be asked to supply an additional four bottles / cans / riggers to Foodstuffs NZ from the same batch that was judged. These will be held in cold storage by Foodstuffs NZ as reference samples until 1 July 2021 in the event of a quality query.
- Foodstuffs NZ recognises that beer and cider sensory characteristics will change over time. In the event of a quality query or discernible difference generated by a change listed under Point 47, the reference sample beer or cider held in cold storage will be tasted against a sample of that beverage taken from deliveries bound for Foodstuffs ambient DC. Only finished packaged product will be tasted. Beers and ciders available for retail sale may be purchased in the course of the audit.
- Acceptable quality differences between batches tested in this fashion to confirm the beverage is consistent will be considered by the Chair of Judges and two judges, at least one of whom will be a brewer. The decision of this quorum will be final.
- In the event of a judged beer or cider being found to be inconsistent with beer or cider produced under the same label, that beer or cider will be disqualified and excluded from entering the competition in the future. Any costs incurred in this process will be paid by the supplier.
Entries close 5pm, Friday 10 February 2021.
All enquiries are welcome and can be directed to the Competition Director:
Rachel Touhey, Foodstuffs NZ