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Let's get growing!

You asked for it, and here it is! Our much loved ‘Little Garden’ promotion is back this year, and better than ever!

Let’s face it, healthy is boring. Kids know they should eat their veg because their parents tell them. But, how can we get them to listen? Little Garden encourages kiwi kids and their family to grow, eat and learn about veg by collecting our 24 seedlings, with the help of our Little Garden helpers and their big personalities.

There are 24 different vegetable, herbs and flowers in New World Little Garden seedling kits for you to collect, grow, and enjoy. Little Garden runs 7 September - 18 October 2020 or while stocks last. One seedling kit given away for every eligible purchase of $40 in one transaction at New World (exclusions apply).

This year our focus is on healthy food choices – we want to use this Little Garden to help us step closer to our goal of ‘Giving Kiwi’s the best start in life by educating on nutrition and healthy choices and making affordable and healthy food available to all’. We've got a huge range of recipes to use your Little Garden harvest in.

Little Garden 2020 is about more than just good food choices though – we’re making positive changes for the environment too. All elements of our seedling kits, and collector items for sale are plastic/bleach/dye free – our collector tray is made out of sugarcane pulp! Even our awesome prize pool worth over $350k is focused on sustainability with the latest family friendly MG Electric Car, Hiko E-Bikes and Hungry Bin food waste systems. 

Let's get growing! 

We’ve partnered with some great organisations who share the same passions:

Heart Foundation 


Heart Foundation

Try out the Little Garden recipes! They’ve been created in partnership with the Heart Foundation, giving you ideas for turning great produce and herbs into delicious and healthy meals for the whole family.

Making positive healthy eating choices from a young age will lead to a lifetime of better health – find out more at heartfoundation.org.nz.

Tui Garden 


Tui Gardening

Our friends at Tui Garden have kindly donated soil to help schools around New Zealand set up their own Little Garden! They are gardening experts and have you covered for all your gardening needs. For gardening tips and a great ranges of products to help your Little Garden grow, visit tuigarden.co.nz

5 a day 


5+ a Day

5+ A Day is a Charitable Trust that encourages all Kiwis to eat five or more servings of colourful, fresh fruit and vegetables every day for health and vitality. They provided us with interesting facts about our Little Garden seeds. Find out more at 5aday.co.nz

Food for Thought 


Food for Thought

Food for Thought is a FREE, national school-based nutrition education programme for students in Years 5 and 6, educating them to make healthier food choices. Using inquiry-based learning, both in the classroom and a supermarket, our nutritionists help students understand ‘why’ the choices they’re making will improve their health. With outstanding success stories, Food for Thought is another way New World is helping to grow healthier, more informed communities. Find out more at foodforthought.co.nz

School Kit 


Schoolkit

As one of the largest programmes run through Schoolkit, we have a bespoke Little Garden League kit that has been created for children aged 5-8 to align with curriculum lessons in Healthy Eating, Writing, Technology, Science, Art & Word recognition. Find out more at schoolkit.co.nz

  • Little Garden promotion terms and conditions

    NEW WORLD LITTLE GARDEN PROMOTION 2020 

    Promoter

    1. Foodstuffs (N.Z.) Limited (Foodstuffs) is the promoter of the New World Little Garden Promotion (Promotion).

    2. By accepting a New World Little Garden seedling kit collectable (Collectable) you agree to these terms and conditions. 

    Participating Stores

    3. The Promotion is being run at all New World stores nationwide plus online at ishopnewworld.co.nz and through the IShop mobile application (Participating Stores).

    Promotional Period

    4. The Promotion runs from Monday 7 September to Sunday 18 October 2020 or until stock of any or each Collectable runs out (Promotional Period). Stock may run out at some Participating Stores earlier than others.

    How to get a Collectable 

    5. Each time you make an eligible purchase of $40 or more (excluding spend on Christmas Club deposits, gift cards, prepaid debit cards, travel card top ups, phone card top ups, tobacco products, New Zealand Lotteries tickets and purchases paid for through charge accounts or purchases intended for wholesale or resale) in a single transaction at a Participating Store during the Promotional Period (Eligible Purchase), you will be offered, free of charge, a Little Garden seedling kit containing: one biodegradable pot, one seed mat, one soil tablet and one sticker). 

    6. The Little Garden seedling kit packaging contains growing and safety information.   

    7. A Collectable will be offered each time an Eligible Purchase is made, for example if you spend $85 on qualifying purchases in one transaction, you will be offered two Collectables.

    8. There are 24 different herbs, vegetables and flower Collectables available for collection as part of the Promotion:  Sage, Chives, Basil, Thyme, Mint, Kale, Beetroot, Broccoli, Cauliflower, Spinach, Lettuce (Fancy), Radish, Tomato, Red Onion, Leek, Cherry Tomato, Carrot, Capsicum, Red Cabbage, Watercress, Pansy, Borage, Red Spring Onion, Lettuce (Iceberg). 

    9. You can get a Collectable:

    • at checkouts at the time of making an Eligible Purchase;
    • from the customer service station when using the self-checkout after making an Eligible Purchase; or
    • for online shopping customers who have made an Eligible Purchase, delivered with your groceries. 
    Collectables available on a random basis

    10. Each Collectable is available on a random basis and there is no guarantee that you will be provided with a different Collectable each time an Eligible Purchase is made. It is not possible for New World checkout staff to identify any specific Collectable and these cannot be swapped at the checkout once issued. 

    Collectables not suitable for children under 3 years

    11. The Collectables are not suitable for children aged under (3) three years, as they may contain small parts which could be a choking hazard. Adult supervision is recommended at all times.

    Accessories

    12. North Island Participating Stores - We have five Little Garden accessories which will be available for purchase at Participating Stores in the North Island from the start of the Promotional Period. Stock of each accessory at each Participating Store may vary and will only be available to purchase while stocks last. 

    • A Little Garden Collector Tray, for storage and growing of Little Garden seedling kits  
    • A Little Garden Children’s Apron  
    • A set of 3 Gardening Tools (2x trowels & mini rake)  
    • Glove set – Adult & Kid sizes included
    • Mini Watering Can  

    13. South Island Participating Stores - We have four Little Garden accessories which will be available for purchase at Participating Stores in the South Island from the start of the Promotional Period. Stock of each accessory at each Participating Store may vary and will only be available to purchase while stocks last. 

    • A Little Garden Collector Tray, for storage and growing of Little Garden seedling kits 
    • A set of 3 Gardening Tools (2x trowels & mini rake) 
    • Glove set – Adult & Kid sizes included
    • Mini Watering Can 
    Other things you should know

    14. While customers may on-swap Collectables, Collectables (individual and sets) must not be on-sold.

    15. The Promoter accepts no responsibility for lost Collectables.

    16. Collectables are not transferable or redeemable for cash.

    17. The Promoter reserves the right to modify, suspend or terminate this Promotion at any time.

    18. Little Garden components (other than herbs, vegetables and edible flowers) should not be consumed. Seed performance is subject to growing conditions.   

    Exclusion of liability 

    20. Subject to any applicable laws which cannot be excluded, Foodstuffs and each Participating Store, their respective employees and agents will not be liable for any loss, damage or injury of any nature incurred or suffered by any person (including but not limited to direct or consequential loss or loss arising from negligence) arising directly or indirectly out of or in connection with this Promotion or with the use of any Collectable.

    21. Foodstuffs and any Participating Store may, in their sole discretion, refuse to provide a Collectable if it believes that a customer has behaved in a fraudulent or dishonest manner, or otherwise than in accordance with these terms and conditions.

    Disputes 

    22. In the event of a dispute concerning any aspect of the promotion the decision of Foodstuffs will be final. No correspondence concerning any decision made by Foodstuffs will be entered into.

    Questions 

    23. Any questions relating to this promotion should be referred to the Marketing Department, Foodstuffs (N.Z.) Limited, Auckland, New Zealand or phone 0800 463 996.  

  • FAQs about Little Garden
    What is the Little Garden promotion?
    New World’s Little Garden’s back, just in time for New Zealand’s spring planting season. With 24 different vegetable, herb and flower seedlings to collect, Little Garden’s an exciting collectible promotion run at New World’s nationwide. Spend excludes tobacco, cigarettes, gift card, Lotto purchases and Christmas Club top ups. 

    Who is Little Garden for?

    Little Garden’s perfect for anyone interested in growing their own vegetables, flowers and herbs, with one exception: Little Garden seedling kits are NOT suitable for children under 3 as they contain small parts and may pose a choking hazard. More information about growing Little Garden seedling kits can also be found here.

    Where’s Little Garden happening?

    At all New World stores throughout the country – available in store and online. Little Garden is also on the school timetable for over 3,000 classes of 5-8-year olds, whose teachers have signed up for the Little Garden curriculum-based SchoolKit.

    Why is New World running this Little Garden promotion?

    Little Garden was a huge success when we ran it in 2016 & 2017, and customers often ask us when we’re bringing it back. What better time than in spring, it’s the best time to be planting your garden!  

    What is New World trying to achieve?

    Little Garden’s great opportunity for all of us to have some fun with learning more about what goes into making a garden grow, the benefits of eating veg, and sharing inspiration and tasty recipes to make more of them.

    Is Little Garden sustainable?
    Sustainability has been considered in every element of New World’s Little Garden. The seedling kits are plastic free, the fibre pottles are home compostable, the collector tray is made of sugarcane pulp, and all paper packaging is recyclable and Forest Stewardship Council (FSC) certified. Plus, no dyes were used in the cotton gloves and aprons, and even the tag on the tin watering has a hemp string

    Will Little Garden show up in our schools?
    A big part of Little Garden is extended into schools across New Zealand. Every New World store in the country is donating at least one Little Garden to a local school and over 3,000 classes of 5-8 year olds have signed up to our specially created curriculum based education pack, designed to help kids have fun with Little Garden while learning about growing
    Little Garden focuses on healthy and affordable food, which is one of New World’s sustainability goals. We want to give Kiwi kids the best start to life by educating them on healthy food choices and nutrition.

    What will children learn?

    Little Garden seedling kits will enable adults and kids to share the experience of growing their own plants. This should help children learn about the power of nature, how plants grow, what they can grow and how they can add fresh herbs and vegetables to their meals as part of a balanced and healthy lifestyle. Parents want to set a good example for their children, and showing them how they can produce their own food is a fun way to do this.
    What does it cost to get a Little Garden seedling kit?
    For every $40 spent in-store at New World during the period Monday 7 September to Sunday 18 October 2020, shoppers will be offered one seedling kit. For example, a shopper who buys $80 of groceries will receive two seedling kits, while someone who spends $400 will receive 10 seedling kits.
    No other hidden costs?


    No, Little Garden seedling kits will be given away with your $40 purchase at New World. 

    About the Big Prize Draw

    What do I have to do to be in the draw?

    Purchase any participating product as highlighted in store, scan your Clubcard and you’ll automatically go in the draw. 

    What are the prizes?

    1. 1x Ultimate Prize = MG ZS Electric Vehicle valued at $58,845ea (including charger installation)
    2. 50x Major Prizes = Hikobike Pulse Electric Bike valued at $2,795ea & ABUS Hyban 2.0 Urban Helmet valued at $139ea
    3. 500x Minor Prizes = Hungry Bin Food Waste systems valued at $139ea

    Why did New World choose these prizes? 

    This campaign has a strong focus on having a positive impact on the environment and supporting our customers to make more sustainable choices.These prizes have been sourced with this in mind. 

    Can I enter the draw if I shop on ishop?

    Yes, so long as you ensure that your Clubcard is linked to your ishop account, and you purchase the participating products. 

     

     

     
  • About the seedling kits
    What’s in each Little Garden seedling kit?

    Each Little Garden seedling kit collectable includes:
    1. A Seed Mat 
    Seed Mat: a small number of seeds of the same plant type e.g. herb or vegetable, are embedded in biodegradable paper
    2. A Soil Tablet – a brown dehydrated growing medium pressed into a compact round shape
    3. A Pot – a small, fully biodegradable seedling pot for putting the soil and seeds into
    4. A Fresh Friend sticker – Paper backed

    How many different seedling kits are there to collect?

    In total there are 24 different Little Garden seedling kits to collect and grow including; 17 vegetables, 2 flowers and 5 herbs. 

    Vegetables (17): Beetroot, Kale, Red Onion, Tomato, Cherry Tomato, Crisphead Lettuce, Fancy Lettuce, Broccoli, Cauliflower, Spinach, Radish, Leek, Carrot, Capsicum, Red Cabbage, Watercress, Red Spring Onion
    Flowers (2): Borage (Star Flower), Pansy
    Herbs (5): Basil, Thyme, Sage, Mint, Chives  

    What flowers are edible in this year’s line up? 

    Both of them are: Pansy & Borage 

    How many Little Garden seedling kits has New World got to give away?
    In total, we have nearly 10 million seedling kits to give to shoppers, when they spend $40 during the promotion. 

    Are these Little Garden seedling kits suitable for children?

    The Little Garden seedling kits are not suitable for children under 3 years old because there are small parts that could be a choking hazard. Adult supervision is required for all children, to reduce the mess, share the learning and to give the seeds a better chance of sprouting into plants through proper planting and care.

    What are the Little Garden seedling kits made of?

    The pot is made of wood pulp and peat. It has no artificial additives and is bio-degradable.
    The seeds are supplied by a local company that sourced quality seeds where it was possible from local growers and other seeds from around the world.
    The soil tablet is made of coconut husk. 
    Each seedling kit comes in a cardboard wrapper with useful information and instructions.

    Where do the Little Garden seedling kits come from?

    The pots were made in Denmark.
    The seeds are supplied by a local company that sourced quality seeds from around the world and meet all regulations of Biosecurity New Zealand. Fun Fact: Many of our seeds have been sourced from New Zealand!
    Soil tablets are produced in Sri Lanka and imported to the NL

    Where do the Little Garden seedling kits come from?
    · The pots are from Denmark
    · The seeds are supplied by a local company that sourced quality seeds from around the world and meet all regulations of Biosecurity New Zealand. Fun Fact: Many of our seeds have been sourced from New Zealand! 
    · Soil tablets are produced in Sri Lanka and imported to the EU
    Are the seedlings GMO free?
    The seedlings are GMO free as its illegal to import them into the country. We can ensure you that the seeds are of a high quality.

    Are the seeds imported?
    Some of them are. Those seeds are supplied by a local company which sources quality seeds from around the world and others have been sourced right here in New Zealand.

    Are the seeds and/or soil dangerous to our environment? Likely to pose a risk to our biosecurity?

    No, the seeds, soil and pots have all been cleared by Biosecurity New Zealand. All the seeds are for plants which already grow in New Zealand, and the soil tablet is made of coconut husk.
     
  • Troubleshooting
    What if I keep getting the same Little Garden seedling kits from New World?

    Unfortunately, New World staff cannot tell what seed type is contained in each Little Garden seedling kit so distribution is entirely random. So if you get too many of the same seeds, perhaps you could try swapping them with a family member or a friend who is also collecting them.

    Why aren’t my seeds sprouting?

    Most seeds should sprout within 1-2 weeks of being planted, though some may take longer. However, some seeds may not germinate and if you’re still not seeing a seedling, it could be because:
    The soil hasn’t been wet enough OR has been too wet
    The seeds weren’t covered in enough soil
    The soil was packed down too tightly
    The pots were put somewhere too windy, too cold, or too hot. 

    Why is there mould on the pot/soil? And what to do about it?

    The mould is caused by the moisture in the air. You can wipe it away with a tissue. It is not harmful.

    The leaves of my plant are turning yellow, what should I do?

    This could be caused by various things. You might be over or under-watering, and your plant might be getting too much or not enough light. 

    Why are the roots of some plants outgrowing the pot?

    If the roots are outgrowing the pot, it’s time to re-pot them. 

    I think insects are eating my plants, what should I do?

    You could use a small amount of pesticide or speak to your local garden centre about other ways to protect your plants.

    My child has just eaten some seeds – what should I do?

    According to the National Poison Centre the risk of any issue is low. Their advice is to keep your child hydrated to ensure the seeds pass through easily.

    My child has just eaten part of a soil tablet – what should I do?
    According to the National Poisons Centre the risk of any issue is low. Their advice is to maintain fluids for 24 hours, monitor normal bowel motions and check that your child doesn’t develop a temperature.
    My child has just eaten part of a little pot – what should I do?
    According to the National Poisons Centre the risk of any issue is low. Their advice is to keep your child hydrated to ensure the part of the little pot that’s been eaten passes through easily.


    My child has just eaten one of the plants – what should I do?

    According to the National Poisons Centre there is no need to do anything – almost all the plants are either fully edible or have non-edible components with low toxicity. 

    My Little Garden collector tray has leaked!

    As with any gardening activities, care should be taken when growing and watering plants inside. We suggest that to help reduce the risk of your collector tray leaking, that you place your collector tray on a flat surface with a protective layer underneath to prevent damage to delicate surfaces.