Frequently Asked Questions
Answers to common questions about the New World Wine Awards competition.
How much does it cost to enter?
The entry fee is NZ$70 + GST per wine. Entry fees have been kept at last year’s reduced level in recognition of the ongoing uncertain environment. An invoice with payment instructions will be emailed on Tuesday 6 July.
What are the entry criteria for under $25 wines?
The top-ranked wines under $25 will be selected for the five-week nationwide New World Wine Awards promotion. Entry requirements are:
• The wine must retail under $25. If the wine’s normal retail price is under $25 in either New World North Island or New World South Island then the wine is eligible for entry. If the wine isn’t stocked in New World the normal recommended retail price (NOT promotional price) must be under $25.
• The wine must have the minimum volume requirement as shown on the Class Schedule.
• Wine from any country can be entered.
o Overseas wineries must have New Zealand representation and distribution.
o Wines from overseas must have the minimum volume requirement landed and available in New Zealand by Friday 3 September.
• The wine must be supplied to Foodstuffs DC in outers of 6 bottles if selected for the Top 50.
• The wine must be made solely from grapes.
What are the entry criteria for OVER $25 wines?
We have classes for selected New Zealand wines retailing OVER $25 and the top ranked wine in each varietal/style scoring 95+ will be promoted during the popular Christmas period under the New World Premium New Zealand Selection. Entry requirements are:
• The wine must be produced in New Zealand and come under one of the following classes: Chardonnay, Pinot Noir, Syrah, Red Blends, bottle fermented Sparkling, bottle fermented Sparkling Rosé, Orange, Pétillant Naturel
• You must be an existing supplier to Foodstuffs or New World and the wine must be stocked in at least 25 New World stores
• The wine must retail OVER $25. If the wine’s normal retail price is over $25 in either New World North Island or New World South Island then the wine is eligible for entry.
When do I send samples and how many bottles do you need?
Entries will be confirmed by email on Monday 5 July. This communication will include instructions for sending sample bottles and labels to be printed to apply to sample bottles.
Sample bottles must be received by Wednesday 14 July. Late samples can be accepted until Friday 23 July by arrangement.
• For wine packaged in 750ml or 375ml bottles, four sample bottles are required for judging.
• For wine packaged in cans or bottles less than 375ml, 12 samples are required for judging.
For more detail around non-vintage wines, lot numbers, packaging formats, temporary labels, second bottling and closures, please refer to points 30-42 in the T&C.
How do you judge the wines?
Entries are judged using a double blind identification system and randomised repours to ensure every wine is treated equally. Wines are scored on the 100-point system and medals are awarded as appropriate: Gold 95 points and over (95+), Silver 90 to 94 points, Bronze 85 to 89 points. Top scoring wines are then randomised and re-tasted and ranked by the senior judges, and the top ranked wines go into the Top 50 selection.
Wines are judged in vintage order, younger before older. The Chief Steward, Jo Gear, ensures judges don’t score any of their own wines entered into the competition.
To avoid unintentional bias, wines in the OVER $25 classes are judged in their varietal class beside the under $25 wines.
When do I get the results and when can I tell everyone if I win a medal?
All results will be confirmed by email to the entrant’s email address on Monday 2 August 2021. All results are confidential and embargoed until the public embargo is lifted. The dates of lifting the public embargo for the New World Wine Awards will be confirmed by email from the Competition Director.
What happens if my wine scores 95 points or more?
The Competition Director will email the suppliers of the 50 top-scoring wines on Monday 2 August with the good news!
• If your under $25 wine has been ranked highly and selected for the Top 50, you’ll be asked to confirm your wine meets the entry criteria listed above. You’ll have until midday Wednesday 4 August to confirm these points. If everything stacks up, you’re in the Top 50 nationwide NWWA promotion! Foodstuffs will guide you through the process step by step.
• If your under $25 Gold medal wine isn’t selected for the Top 50 or falls outside the competition criteria, the Competition Director will be in touch on Friday 6 August to confirm next steps.
• If your OVER $25 wine scores 95+, the Competition Director will be in touch on Friday 6 August to confirm next steps.
What are the sales opportunities for top-scoring under $25 wines outside the Top 50?
With the move to the 100-point judging scale, all wines scoring 85 and above (Bronze, Silver, Gold) will be given their scores. The medal and score can be used to market your wines domestically and overseas.
For under $25 Gold medal wines that fall outside the Top 50 selection, Foodstuffs will inform all retail banners, including Liquorland, Trents and Gilmours, of this opportunity around great quality affordable wines.
What happens if I win a Silver or Bronze medal?
You’ll receive a medal certificate and a roll of 1,000 medal stickers for each Silver medal wine, additional medal stickers and Bronze medal stickers are available to purchase. We strongly recommend you use your medal stickers to piggy-back on the New World Wine Awards promotional activity to sell your great value, great quality wines.
Information about the 2021 competition
Dates and deadlines - Key dates for the 2021 New World Wine Awards competition.
Conditions of entry - Terms and conditions of entering the 2021 New World Wine Awards.
Classes and volumes - Judging classes and minimum volume requirements for entry.
Overview - Introduction the 2021 New World Wine Awards competition
Entries closed 2 July 2021.
All enquiries are welcome and can be directed to the Competition Director:
Rachel Touhey, Foodstuffs NZ