Start collecting          SMEG Kitchenware

Q: Can anyone participate in the promotion? 
A: Yes, this promotion is open to all New World Customers who choose to collect stickers.  

Q: When can I earn stickers? 
A: New World customers can earn stickers from 00:01am on Monday 09 June 2025 to Sunday 11.59pm on Sunday 31 August 2025.  

Q: When can I redeem stickers?  
A: New World customers can redeem stickers from Monday 09 June 2025 to Sunday 11.59pm on Sunday 31 August 2025.  This promotion will run strictly while stocks last, this means if any of the SMEG Kitchenware products run out, the promotional period may end earlier than initially advertised.  Demand for items will vary between stores, this may result in some participating stores running out of stock of one or more SMEG Kitchenware products before official end date. We always advise customers to redeem stickers as they go to avoid missing out. 
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Q: How can I earn stickers? 
A: To collect a sticker, you must spend $20 or more (excluding spend on Christmas Club deposits, gift cards, prepaid debit cards, travel card top ups, phone card top ups, tobacco products, New Zealand Lotteries tickets and purchases paid for through charge accounts or purchases intended for wholesale or resale) in a single transaction at any participating store during the promotion period (Qualifying Spend).  

​For every $20 spent in one transaction after any applicable discounts (“Qualifying Spend”) at any New World store, or at New World Online, New World will provide customers with one sticker. Customers do not have to collect stickers or participate in the promotion.  

During the promotion, New World customers can also look out for bonus products which will be available on selected products to help shoppers earn additional stickers (with a minimum $20 spend). Please note: In some instances, you may need to purchase the multi deal to be eligible for a bonus sticker.  
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Q: Do I earn stickers when I make a cash top up?
A: Yes, when you make a cash top up you will earn stickers.​​

Q: Where do I find a list of the participating products for the Bonus Stickers?  
A: Keep an eye out for our special Bonus Sticker offers on selected products in-store and online to help speed up your sticker collection. A full list of participating brands can be found newworld.co.nz    

Q: Can I collect and redeem stickers at any New World store? 
A: Yes, customers can earn stickers at any New World store across both the North and South Island and online. You can redeem your stickers for SMEG products instore only in South Island stores, and both online and instore in North Island stores. The cash top up option is only available instore.  

Q: Can I earn stickers when I shop online?  
A: Yes. You will receive stickers in your online Click & Collect or Delivery order. 

Q: What if the SMEG Kitchenware product I want is not available in my local store? 
A: All our stores will have regular stock updates on their Facebook pages, as well as prominent signage in stores to let customers know what’s in stock, or if an item is temporarily out of stock or as we progress through the promotion if they have run out of stock on a particular item. If what you’re looking for isn’t available in your local store, there may be another option for you to consider (there are six items in total), or you can check the Facebook page of other stores for an update on what stock they have available.  

Q: What if I lose my stickers? 
A: Stickers should be treated like cash and cannot be replaced if lost or damaged.  

Q: Can I share my stickers with someone else?  
A: You’re welcome to share your stickers with friends and family. However, stickers are not cumulative – once you’ve redeemed a SMEG item you need to start a new booklet.   

Q: Can I return or refund my product if I change my mind? 
A: Redeemed products cannot be returned or refunded. However, in the unlikely event you find your product is faulty, it may be replaced. Please ensure to keep your receipt when you redeem your kitchenware as a proof of purchase and contact New World Customer Care. 

Q: I’m not a Clubcard member, can I still redeem the Cast Iron Braiser?  
A: This item is exclusive to our Clubcard members, but don’t worry it’s easy to join! Simply visit newworld.co.nz/clubcard or download the New World app to join.  

Q: I just want the Cast Iron Braiser, but don’t want to do cash top up.  
A: You can only redeem the Cast Iron Braiser with cash top up and scanning your Clubcard. As it’s a high value and high-quality product and to collect enough stickers alone (Every $20 spent = 1 sticker) would make these items out of reach for most customers. By including a cash top up these items are achievable for more customers. Because there is not a ‘set’ to collect some customers may focus on 1 or 2 of these items to collect during the promotion.  

Q: What is cash top up and how does it work? 
A: Our popular cash top up option is available on all six SMEG products and allows customers to get their chosen pieces a little quicker as you need fewer stickers to redeem an item.  All you need to do is check out the number of stickers required and the cash top up amount for a particular item and as soon as you have the right number of stickers, and the item is in stock, you can redeem with stickers and cash at checkout.  The SMEG Cast Iron Braiser is only redeemable with the sticker and cash top up option (45 stickers + $60) when you scan your Clubcard.

Q: Are you going to run out of stock?  
A: The promotion is planned to last for 12 weeks but is strictly while stocks last. With every redemption giveaway, we recommend customers collect and redeem as they go to avoid disappointment.  We strongly advise you don’t wait too long to redeem. We anticipate that much like our previous campaigns, there may be SMEG items that prove to be more popular, so get your favourites first!  

Q: What happens if I have stickers left over at the end of the promotion? 
A: Customers can redeem SMEG items that are still available in store for two weeks following the end of the promotion - until 14th September or while stocks last. Once the promotion finishes, any remaining stickers cannot be used for future promotions. 

Q: Can I use the SMEG stickers from the SMEG Knife campaign?  
A: You won’t be able to use your stickers from previous campaigns and will need a valid SMEG sticker to redeem your chosen item.  

Q: I spend a lot at your store each week for my business with a charge account, why can’t I collect stickers?  
A: Unfortunately, as per the terms and conditions of the promotion charge account purchases are excluded. This promotion is designed for household shoppers and bulk shops may have an impact on stock levels.  

Cast Iron Braiser 

Q. How do I use the SMEG Cast Iron Braiser?  
A.  

Q. What type of cooking utensil can I use on my Cast Iron Braiser? 
A. We recommend using wooden, plastic or heat-resistant nylon cooking utensils to avoid scratching the enamelled cast iron. Don’t cut into the cast iron pan and don’t tap or strike utensils on the edge of the pan as this can cause chips or cracks on your Braiser. 

Q. Can I use the SMEG Cast Iron Braiser on a gas fire or induction hob? 
A. Yes, the Cast Iron Braiser is suitable on all hobs. 

Q. Can I use the SMEG Cast Iron Braiser in the oven?  
A. Yes, the Cast Iron Braiser is oven safe up to 260°C. 

Q. Can I use the SMEG Cast Iron Braiser in the microwave? 
A. No, the Cast Iron Braiser is not microwave safe. 

Q. Is the SMEG Cast Iron Braiser dishwasher safe? 
A. No, handwash only. 

Q. How do I clean my SMEG Cast Iron Braiser? 
A. Let the Cast Iron Braiser l down fully and remove any food residue with a soft washing-up brush or nylon cloth. Don’t use an oven cleaner, steel wool, aggressive detergents, or chlorine-based bleach and instead, remove tough food residues by soaking the pan in warm water for 15 to 20 minutes. 

Q. Can I place my SMEG Cast Iron Braiser on an unprotected surface? 
A. No, please always use a hot pad or trivet before placing on an unprotected surface. 


Mini Cocottes 

Q. Can I use the SMEG Mini Cocottes in the microwave? 
A. Yes, the Mini Cocottes are microwave safe and are perfect for making single serve dishes! Do not use it in the microwave when you’ve just taken it out of the fridge – these need to be at room temperature to avoid thermal shock.  

Q.  Can I put hot SMEG Mini Cocottes on a cold surface?  
A. No, to avoid possible damage to your Mini Cocottes, do not set the Mini Cocottes on a cold or wet surface or submerge into cold water as this can cause thermal shock.  

Q.  Can I put my SMEG Mini Cocottes in the freezer?  
A. You can put your Mini Cocottes in the freezer once it has properly cooled down, up to -18°C. But do not place a frozen dish in a hot oven, as this can cause thermal shock. 

Q. Can I use the SMEG mini cocottes in the oven? 
A. Yes, the mini cocottes are oven safe up to 260°C. 

Q. Can I use the SMEG mini cocottes on a gas fire or induction hob? 
A. The mini cocottes can’t be used on a gas fire or induction hob. 

Q. Is my SMEG stoneware ovenware dishwasher safe? 
A. Yes, these are dishwasher safe. 

Q. Which products can I use to clean my SMEG Mini Cocottes ovenware? 
A. You can use a sponge or dishcloth when hand cleaning. Do not use oven cleaners, harsh detergents, chlorine bleach, steel wool or nylon scrubbing pads. Hand dry with a soft towel. Or you can put in the dishwasher 

Q. Can I place my SMEG Mini cocottes on an unprotected surface? 
A. No, please always use a hot pad or trivet before placing on an unprotected surface. 


Medium and Large Baker 

Q. Can I cook with metal utensils in my SMEG Baker? 
A. No, to avoid damage to your Baker, do not use any metal utensils. We advise to use silicone or nylon utensils. 

Q.  Can I put hot stoneware ovenware on a cold surface?  
A. No, to avoid possible damage to your Baker, do not set the hot Bakers on a cold or wet surface or submerge into cold water as this can cause thermal shock.  

Q.  Can I put my SMEG Baker in the freezer?  
A. You can put your Baker in the freezer once it has properly cooled down, up to -18°C. But do not place a frozen dish in a hot oven, as this can cause thermal shock. 

Q. Can I use my SMEG Baker on a direct flame? 
A. No, you cannot use your baker on a direct flame. To avoid damage to the stoneware, do not use on a stovetop or direct flame nor under the grill. 

Q. Can I use my SMEG Baker in the microwave? 
A. Yes, you can put the microwave. Do not use it in the microwave when you’ve just taken it out of the fridge – these need to be at room temperature to avoid thermal shock. 

Q. Can I use my SMEG Baker in the oven? 
A. Yes, the Baker is oven safe up to 260°C 

Q. Can I place my SMEG Baker on an unprotected surface? 
A. No, please always use a hot pad or trivet before placing an unprotected surface. 

Q. Which products can I use to clean my SMEG Baker? 
A. You can use a sponge or dishcloth when hand cleaning the baker. Do not use oven cleaners, harsh detergents, chlorine bleach, steel wool or nylon scrubbing pads. Hand dry with a soft towel. 

Q. Is my SMEG Baker dishwasher safe? 
A. Yes, you can put the Baker in the dishwasher. 
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Utensil Accessories 

Q. Can I put my SMEG Utensil Rest or Utensil Pot in the dishwasher? 
A. Yes, you can put the SMEG accessories in the dishwasher. 

Q. Which products can I use to clean my SMEG Utensil Rest or Utensil Pot? 
A. You can use a sponge or dishcloth when hand cleaning the aaccessoires. Do not use oven cleaners, harsh detergents, chlorine bleach, steel wool or nylon scrubbing pads. Hand dry with a soft towel. 

Q. Can I use my Utensil Rest or Utensil Pot in the oven or microwave? 
A. No, these are not designed to be cookware items and should not go in the oven or Microwave.

Promoter

1. Foodstuffs (N.Z.) Limited (Foodstuffs) is the promoter of the New World SMEG Kitchenware Promotion (Promotion).

2. By accepting a sticker and/or a SMEG Kitchenware Product (listed below in clause 12) you agree to these terms and conditions. 

Participating Stores

3. The Promotion is being run at:
a) all New World stores nationwide instore; 
b) online at newworld.co.nz; and 
c) through the New World mobile application, 
(each a Participating Store).

Promotion Period – while stocks last

4. The Promotion runs from Monday 09 June 2025 - Sunday 31 August 2025 or until stock of any or all SMEG Kitchenware Products run out (Promotion Period). After the Promotion Period, if there is any remaining stock, there will be a further period of up to two weeks until Sunday 14 September 2025, when customers cannot earn more stickers but can redeem stickers for any remaining SMEG Kitchenware Products in accordance with clauses 12 to 15 (or until stock of any or all SMEG Kitchenware Products run out).  The entire period where customers can redeem stickers for SMEG Kitchenware Products is from Monday 09 June 2025 – Sunday 14 September 2025 or until stock of any or all SMEG Kitchenware Products run out (Redemption Period).

5. To avoid doubt, this Promotion will run strictly while stocks last, which means that if stock of any of the SMEG Kitchenware Products run out, the Promotion Period may end prior to 31 August 2025. In addition, if stock of any of the SMEG Kitchenware Products run out before 1 September 2025, or prior to 14 September 2025, the Redemption Period may end prior to 14 September 2025. Some Participating Stores may run out of stock of one or more SMEG Kitchenware Products earlier than other Participating Stores and the Promotion may end earlier, in whole or in part, at those Participating Stores.

6. As stock of the SMEG Kitchenware Products is limited, it is highly recommended you redeem stickers in accordance with clauses 12 to 15 as early as you can. 

How to get a sticker

7. To collect a sticker, you must spend $20 or more (excluding spend on Christmas Club deposits, gift cards, prepaid debit cards, travel card top ups, phone card top ups, tobacco products, New Zealand Lotteries tickets, service and bag fees for delivery and click and collect orders, and purchases paid for through charge accounts or any purchases intended for wholesale or resale) in a single transaction at any Participating Store during the Promotion Period (Qualifying Spend). 

8. Subject to clauses 17 and 18, one sticker will be given per each Qualifying Spend. For example, $20 = 1 sticker, $40 = 2 stickers, $60 = 3 stickers and so on. 

9. Stickers must all be collected on one pre-printed official ‘New World SMEG Kitchenware Product Collectors Card’ (Collector’s Card) and cannot be collected on multiple Collector’s Cards. 

10. You can collect a sticker during the Promotion Period:
a) at checkouts at the time of a Qualifying Spend;
b) from the customer service station when using the self-checkout after a Qualifying Spend; 
c) for click and collect shopping customers who have made a Qualifying Spend, in the sticker holder containing  the stickers earnt and included with your groceries; or
d) for online shopping customers who have made a Qualifying Spend, in the sticker holder containing the stickers earnt and delivered with your groceries. 

How to get a SMEG Kitchenware Product 

11. You can redeem the stickers you collect to receive SMEG Kitchenware Products during the Redemption Period instore in North Island and South Island stores, either at checkout or from the customer service station in accordance with clause 12.  If you shop at a North Island store, you can also redeem online in accordance with clause 14 or 15. 

12. Instore redemption at all Participating Stores: To redeem your stickers instore during the Redemption Period, except for the Cast Iron Braiser that is Cash Top Up only, you can either:
a) Stickers only: collect the number of stickers specified in the table below to receive the corresponding SMEG Kitchenware Product; or
b) Stickers and payment: collect the number of stickers specified below and pay the amount specified in the table below to receive the corresponding SMEG Kitchenware (Cash Top Up). 

In addition, the SMEG Cast Iron Braiser 26cm is available for New World Clubcard members only. This means that in addition to collecting 45 stickers and paying $60, you must also be a New World Clubcard member and swipe or scan your Clubcard to redeem the SMEG Cast Iron Braiser 26cm.

13. When making a Cash Top Up to collect a SMEG Kitchenware Product during the Redemption Period you must make the required payment at the time the stickers are redeemed. 

14. Online redemption – North Island only excluding Cash Top Up– Delivery: If you are an online shopping customer at a Participating Store in the North Island and want to redeem your stickers for  available SMEG Kitchenware Product (other than the Cast Iron Braiser) then you can redeem these products when your groceries are delivered during the Redemption Period.  The Cash Top Up option is not available if you redeem your stickers when your groceries are delivered in accordance with this clause.    To redeem, leave a message in the ‘delivery notes’ when placing your order to indicate which SMEG Kitchenware Product you would like.  If your chosen SMEG Kitchenware Product is unavailable, you should be advised prior to delivery.  You will need to present your completed Collectors Card with the number of stickers required for your selected SMEG Kitchenware Product, as set out in the table above, to the delivery driver. 

15. Online redemption – North Island only excluding Cash Top Up - Click and Collect:  If you are a Click and Collect customer at a Participating Store in the North Island and want to redeem your stickers for  available SMEG Kitchenware Product (other than the Cast Iron Braiser) then you can redeem these products when you collect your groceries during the Redemption Period.  The Cash Top Up option is not available if you redeem your stickers when your groceries are collected in accordance with this clause.  To redeem, leave a message in the ‘delivery notes’ when placing your order to indicate which SMEG Kitchenware Product you would like.  If your chosen SMEG Kitchenware Product is unavailable, you should be advised prior to pick up.  You will need to present your completed Collector’s Card at the customer service desk with the number of stickers required for your selected SMEG Kitchenware Product, as set out in the table above, when you collect your groceries.  

16. Each SMEG Kitchenware requires a separate full set of stickers, as specified in these terms and conditions, which are not cumulative. For example:
a. you must collect 20 stickers to receive a SMEG Utensil rest and you must then collect an additional 20 stickers to receive another SMEG Utensil rest; or 
b. if you choose the SMEG Utensil rest Cash Top Up option, you must collect 10 stickers and pay $20.00 to receive a SMEG Utensil rest and you must then collect an additional 10 stickers and pay an additional $20.00 to receive another SMEG Utensil rest. 

Bonus stickers

17. At certain times during the Promotion Period, you may be able to collect a bonus sticker (Bonus Sticker) by purchasing a particular supplier’s products or product bundle (Bonus Supplier Products or Product Bundle) as part of a minimum total spend at any Participating Store of $20 during the Promotion Period (Eligible Bonus Spend). For example, if a Bonus Supplier Product retailed for $5.00 and you only purchased this product, you would not have made an Eligible Bonus Spend and therefore would not receive a Bonus Sticker.  To receive the Bonus Sticker, a total minimum spend of $20 is required.  These Bonus Supplier Products and Product Bundles and their promotion dates are listed at www.newworld.co.nz/smeg. One Bonus Sticker will be given for each Eligible Bonus Spend and may be used towards the required number of stickers required to be collected to put toward a SMEG Kitchenware Product, as specified in these terms and conditions. 

Double stickers

18. Foodstuffs may, at its discretion, select certain time periods during the Promotion Period to be a double sticker period (Double Sticker Period). When customers make a Qualifying Spend during the Double Sticker Period, the customer will receive two stickers for every Qualifying Spend.  For example, $20 = 2 stickers, $40 = 4 stickers, $60 = 6 stickers and so on. 

Other things you should know

19. To be eligible to participate in this Promotion you must be 18 years of age or older. 

20. Foodstuffs accepts no responsibility for lost stickers or Collector’s Cards.

21. Stickers, Bonus Stickers, Collector’s Cards or SMEG Kitchenware Products are not transferable or redeemable for cash.

22. Foodstuffs reserves the right to modify, suspend or terminate this Promotion at any time. This may include terminating the Promotion in whole or in part, for example, to stop the issuance of stickers at select Participating Stores earlier than others if stock runs out at select Participating Store earlier than others. 

23. The stickers, Collector’s Cards and the SMEG Kitchenware Products themselves (either individual or complete sets) must not be exchanged or on-sold. 

24. To avoid doubt, this Promotion is for individual retail customers only. In accordance with clause 7, any purchases intended for wholesale, resale or resupply are not part of a Qualifying Spend. 

Exclusion of liability

25. Subject to any applicable laws which cannot be excluded, Foodstuffs and each Participating Store, their respective employees and agents will not be liable for any loss, damage or injury of any nature incurred or suffered by any person (including indirect or consequential loss or loss arising from negligence) arising directly or indirectly out of or in connection with this Promotion or with redeeming stickers in exchange for SMEG Kitchenware Products.

26. The SMEG Kitchenware Products require specific care instructions which you will receive if you redeem a SMEG Kitchenware Product and which is also available online at www.newworld.co.nz/smeg It is your duty to comply with the care instructions. Subject to any applicable laws which cannot be excluded and without limiting clause 25, Foodstuffs and each Participating Store, their respective employees and agents will not be liable for any loss, damage or injury of any nature suffered by any person (including indirect or consequential loss or loss arising from negligence) in relation to the SMEG Kitchenware Products if the care instructions are not followed. 

27. Foodstuffs and any Participating Store may, in their sole discretion, refuse to provide stickers or a SMEG Kitchenware Product if it believes that a customer has behaved in a fraudulent or dishonest manner, or otherwise than in accordance with these terms and conditions. 

Disputes

28. In the event of a dispute concerning any aspect of the Promotion, the decision of Foodstuffs will be final. No correspondence concerning any decision made by Foodstuffs will be entered into.

No waiver 

29. No failure or delay by Foodstuffs in exercising any right or enforcing any condition will operate as a waiver of any term or condition of the Promotion. 

Contact

30. Any questions relating to this promotion should be referred to the Marketing Department, Foodstuffs (N.Z.) Limited, Auckland, New Zealand or phone 0800 463 996.