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SMEG Kitchenware -  start collecting on Monday 9 June

Heading into store? Take a look at the full range now.

We're getting ready to serve up kitchenware that's worth collecting!

This year, we've partnered with the premium brand SMEG to offer a kitchenware collection that combines luxury with everyday functionality. Make your pick now to be ready to start collecting from Monday, June 9th. In the meantime, head in store now and take a closer look - we have all six products on display.

The SMEG line up...

SMEG Utensil Rest

Utensil Rest

Keep counter tops clean and
tidy from dirty utensils.


SMEG Mini Cocottes

Mini Cocottes (Set of 2)

Prepare and serve meals and desserts in handy individual portions.


SMEG Medium Baker

Medium Baker (30x17cm)

An oven dish for smaller servings or side dishes.


SMEG Utensil Pot

Utensil Pot

A stylish way to keep your kitchen utensils tidy.


SMEG Braiser Clubcard Excl

Cast Iron Braiser (26cm)

Cook and serve in style. Ideal for slow cooking and long simmering.


SMEG Large Baker

Large Baker (37.5x22cm)

An oven dish perfect for serving lasagne, gratins or bakes in style.


FAQs

  • Where can I view the New World - SMEG Kitchenware Collectables? 
    From Monday 26 May 2025, customers can view the SMEG range in store at all New Worlds across New Zealand. However, customers won’t be able to start collecting or redeeming stickers until Monday 09 June 2025. 
  • When can customers start earning and redeeming stickers?
    New World customers can start earning stickers from Monday 09 June 2025 until Sunday 31 August 2025. New World customers can redeem stickers from Monday 09 June 2025 to Sunday 14 September 2025 at 11.59pm. This promotion will run strictly while stocks last, this means if any of the SMEG Kitchenware products run out, the promotional period may end earlier than initially advertised.  Demand for items will vary between stores, this may result in some participating stores running out of stock of one or more SMEG Kitchenware products before official end date. 
  • How can customers earn stickers?
    For every $20 spent in one transaction after any applicable discounts (“Qualifying Spend”) at any New World store, or at New World Online, New World will provide customers with one sticker. Customers do not have to collect stickers or participate in the promotion. 

    During the promotion, New World customers can also look out for bonus stickers which will be available on selected products to help shoppers earn additional stickers (with a minimum $20 spend). Please note: in some instances, you may need to purchase the multi deal to be eligible for a bonus sticker. 
  • Can I collect and redeem stickers at any New World store?
    Yes, customers can earn stickers at any New World store across both the North and South Island and online. You can redeem your stickers for SMEG products in store only in South Island stores, and both online and instore in North Island stores. The cash top op option is only available instore and the Cast Iron Braiser is only available to redeem in store.
  • How can I sign up to Clubcard so I can redeem the Cast Iron Brasier?

    You can only redeem the Cast Iron Brasier with cash top up and scanning your Clubcard. To sign up to Clubcard visit clubcard.co.nz/join.

  • Can customers purchase the SMEG Kitchenware products at full retail price?
    Unfortunately, it is not possible to buy the SMEG products. This range is available to New World New Zealand only and can be collected by using the sticker or cash top up options.

  • Terms and conditions
    Promoter

    1. Foodstuffs (N.Z.) Limited (Foodstuffs) is the promoter of the New World SMEG Kitchenware Promotion (Promotion).

    2. By accepting a sticker and/or a SMEG Kitchenware Product (listed below in clause 12) you agree to these terms and conditions. 

    Participating Stores

    3. The Promotion is being run at:
    a) all New World stores nationwide instore; 
    b) online at newworld.co.nz; and 
    c) through the New World mobile application, 
    (each a Participating Store).

    Promotion Period – while stocks last

    4. The Promotion runs from Monday 09 June 2025 - Sunday 31 August 2025 or until stock of any or all SMEG Kitchenware Products run out (Promotion Period). After the Promotion Period, if there is any remaining stock, there will be a further period of up to two weeks until Sunday 14 September 2025, when customers cannot earn more stickers but can redeem stickers for any remaining SMEG Kitchenware Products in accordance with clauses 12 to 15 (or until stock of any or all SMEG Kitchenware Products run out).  The entire period where customers can redeem stickers for SMEG Kitchenware Products is from Monday 09 June 2025 – Sunday 14 September 2025 or until stock of any or all SMEG Kitchenware Products run out (Redemption Period).

    5. To avoid doubt, this Promotion will run strictly while stocks last, which means that if stock of any of the SMEG Kitchenware Products run out, the Promotion Period may end prior to 31 August 2025. In addition, if stock of any of the SMEG Kitchenware Products run out before 1 September 2025, or prior to 14 September 2025, the Redemption Period may end prior to 14 September 2025. Some Participating Stores may run out of stock of one or more SMEG Kitchenware Products earlier than other Participating Stores and the Promotion may end earlier, in whole or in part, at those Participating Stores.

    6. As stock of the SMEG Kitchenware Products is limited, it is highly recommended you redeem stickers in accordance with clauses 12 to 15 as early as you can. 

    How to get a sticker

    7. To collect a sticker, you must spend $20 or more (excluding spend on Christmas Club deposits, gift cards, prepaid debit cards, travel card top ups, phone card top ups, tobacco products, New Zealand Lotteries tickets, service and bag fees for delivery and click and collect orders, and purchases paid for through charge accounts or any purchases intended for wholesale or resale) in a single transaction at any Participating Store during the Promotion Period (Qualifying Spend). 

    8. Subject to clauses 17 and 18, one sticker will be given per each Qualifying Spend. For example, $20 = 1 sticker, $40 = 2 stickers, $60 = 3 stickers and so on. 

    9. Stickers must all be collected on one pre-printed official ‘New World SMEG Kitchenware Product Collectors Card’ (Collector’s Card) and cannot be collected on multiple Collector’s Cards. 

    10. You can collect a sticker during the Promotion Period:
    a) at checkouts at the time of a Qualifying Spend;
    b) from the customer service station when using the self-checkout after a Qualifying Spend; 
    c) for click and collect shopping customers who have made a Qualifying Spend, in the sticker holder containing  the stickers earnt and included with your groceries; or
    d) for online shopping customers who have made a Qualifying Spend, in the sticker holder containing the stickers earnt and delivered with your groceries. 

    How to get a SMEG Kitchenware Product 

    11. You can redeem the stickers you collect to receive SMEG Kitchenware Products during the Redemption Period instore in North Island and South Island stores, either at checkout or from the customer service station in accordance with clause 12.  If you shop at a North Island store, you can also redeem online in accordance with clause 14 or 15. 

    12. Instore redemption at all Participating Stores: To redeem your stickers instore during the Redemption Period, except for the Cast Iron Braiser that is Cash Top Up only, you can either:
    a) Stickers only: collect the number of stickers specified in the table below to receive the corresponding SMEG Kitchenware Product; or
    b) Stickers and payment: collect the number of stickers specified below and pay the amount specified in the table below to receive the corresponding SMEG Kitchenware (Cash Top Up). 

    SMEG Kitchenware Product

    Stickers only

    Cash Top Up - Payment and stickers

    Clubcard exclusive

    Utensil rest

    20 stickers

    10 stickers + $20

    N/A

    Mini cocottes (Set of 2)

    30 stickers

    15 stickers + $20

    N/A

    Medium Baker (30x17cm)

    40 stickers

    20 stickers + $20

    N/A

    Utensil Pot

    45 stickers

    23 stickers + $20

    N/A

    Large Baker (37.5x22cm)

    55 stickers

    28 stickers + $20

    N/A

    Cast Iron Braiser (26cm)*

    N/A

    45 stickers + $60

    Must swipe or scan your Clubcard.

     

    *You can only collect the SMEG Cast Iron Braiser 26cm product by way of Cash Top Up i.e. by collecting 45 stickers and paying $60 to receive the SMEG Cast Iron Braiser 26cm while stocks last. There is no “stickers only” option for this item.  

    In addition, the SMEG Cast Iron Braiser 26cm is available for New World Clubcard members only. This means that in addition to collecting 45 stickers and paying $60, you must also be a New World Clubcard member and swipe or scan your Clubcard to redeem the SMEG Cast Iron Braiser 26cm.

    13. When making a Cash Top Up to collect a SMEG Kitchenware Product during the Redemption Period you must make the required payment at the time the stickers are redeemed. 

    14. Online redemption – North Island only excluding Cash Top Up– Delivery: If you are an online shopping customer at a Participating Store in the North Island and want to redeem your stickers for  available SMEG Kitchenware Product (other than the Cast Iron Braiser) then you can redeem these products when your groceries are delivered during the Redemption Period.  The Cash Top Up option is not available if you redeem your stickers when your groceries are delivered in accordance with this clause.    To redeem, leave a message in the ‘delivery notes’ when placing your order to indicate which SMEG Kitchenware Product you would like.  If your chosen SMEG Kitchenware Product is unavailable, you should be advised prior to delivery.  You will need to present your completed Collectors Card with the number of stickers required for your selected SMEG Kitchenware Product, as set out in the table above, to the delivery driver. 

    15. Online redemption – North Island only excluding Cash Top Up - Click and Collect:  If you are a Click and Collect customer at a Participating Store in the North Island and want to redeem your stickers for  available SMEG Kitchenware Product (other than the Cast Iron Braiser) then you can redeem these products when you collect your groceries during the Redemption Period.  The Cash Top Up option is not available if you redeem your stickers when your groceries are collected in accordance with this clause.  To redeem, leave a message in the ‘delivery notes’ when placing your order to indicate which SMEG Kitchenware Product you would like.  If your chosen SMEG Kitchenware Product is unavailable, you should be advised prior to pick up.  You will need to present your completed Collector’s Card at the customer service desk with the number of stickers required for your selected SMEG Kitchenware Product, as set out in the table above, when you collect your groceries.  

    16. Each SMEG Kitchenware requires a separate full set of stickers, as specified in these terms and conditions, which are not cumulative. For example:
    a. you must collect 20 stickers to receive a SMEG Utensil rest and you must then collect an additional 20 stickers to receive another SMEG Utensil rest; or 
    b. if you choose the SMEG Utensil rest Cash Top Up option, you must collect 10 stickers and pay $20.00 to receive a SMEG Utensil rest and you must then collect an additional 10 stickers and pay an additional $20.00 to receive another SMEG Utensil rest. 

    Bonus stickers

    17. At certain times during the Promotion Period, you may be able to collect a bonus sticker (Bonus Sticker) by purchasing a particular supplier’s products or product bundle (Bonus Supplier Products or Product Bundle) as part of a minimum total spend at any Participating Store of $20 during the Promotion Period (Eligible Bonus Spend). For example, if a Bonus Supplier Product retailed for $5.00 and you only purchased this product, you would not have made an Eligible Bonus Spend and therefore would not receive a Bonus Sticker.  To receive the Bonus Sticker, a total minimum spend of $20 is required.  These Bonus Supplier Products and Product Bundles and their promotion dates are listed at www.newworld.co.nz/smeg. One Bonus Sticker will be given for each Eligible Bonus Spend and may be used towards the required number of stickers required to be collected to put toward a SMEG Kitchenware Product, as specified in these terms and conditions. 

    Double stickers

    18. Foodstuffs may, at its discretion, select certain time periods during the Promotion Period to be a double sticker period (Double Sticker Period). When customers make a Qualifying Spend during the Double Sticker Period, the customer will receive two stickers for every Qualifying Spend.  For example, $20 = 2 stickers, $40 = 4 stickers, $60 = 6 stickers and so on. 

    Other things you should know

    19. To be eligible to participate in this Promotion you must be 18 years of age or older. 

    20. Foodstuffs accepts no responsibility for lost stickers or Collector’s Cards.

    21. Stickers, Bonus Stickers, Collector’s Cards or SMEG Kitchenware Products are not transferable or redeemable for cash.

    22. Foodstuffs reserves the right to modify, suspend or terminate this Promotion at any time. This may include terminating the Promotion in whole or in part, for example, to stop the issuance of stickers at select Participating Stores earlier than others if stock runs out at select Participating Store earlier than others. 

    23. The stickers, Collector’s Cards and the SMEG Kitchenware Products themselves (either individual or complete sets) must not be exchanged or on-sold. 

    24. To avoid doubt, this Promotion is for individual retail customers only. In accordance with clause 7, any purchases intended for wholesale, resale or resupply are not part of a Qualifying Spend. 

    Exclusion of liability

    25. Subject to any applicable laws which cannot be excluded, Foodstuffs and each Participating Store, their respective employees and agents will not be liable for any loss, damage or injury of any nature incurred or suffered by any person (including indirect or consequential loss or loss arising from negligence) arising directly or indirectly out of or in connection with this Promotion or with redeeming stickers in exchange for SMEG Kitchenware Products.

    26. The SMEG Kitchenware Products require specific care instructions which you will receive if you redeem a SMEG Kitchenware Product and which is also available online at www.newworld.co.nz/smeg It is your duty to comply with the care instructions. Subject to any applicable laws which cannot be excluded and without limiting clause 25, Foodstuffs and each Participating Store, their respective employees and agents will not be liable for any loss, damage or injury of any nature suffered by any person (including indirect or consequential loss or loss arising from negligence) in relation to the SMEG Kitchenware Products if the care instructions are not followed. 

    27. Foodstuffs and any Participating Store may, in their sole discretion, refuse to provide stickers or a SMEG Kitchenware Product if it believes that a customer has behaved in a fraudulent or dishonest manner, or otherwise than in accordance with these terms and conditions. 

    Disputes

    28. In the event of a dispute concerning any aspect of the Promotion, the decision of Foodstuffs will be final. No correspondence concerning any decision made by Foodstuffs will be entered into.

    No waiver 

    29. No failure or delay by Foodstuffs in exercising any right or enforcing any condition will operate as a waiver of any term or condition of the Promotion. 

    Contact

    30. Any questions relating to this promotion should be referred to the Marketing Department, Foodstuffs (N.Z.) Limited, Auckland, New Zealand or phone 0800 463 996.